USD per year
Head of Marketing
Remote, Europe This role is part of our Ayrshare team, one of our growing brands at saas.group. Ayrshare is the number one Social Media API for SaaS platforms, AI companies and Digital Agencies. We offer one API to publish, schedule, analyze, converse, and message across 13 social networks. Our platform is a highly stable (near-100% uptime) headless API, built by developers for developers. We’re used by hundreds of companies and thousands of engineers worldwide. Today Ayrshare handles enterprise scale - we handle 20 million API calls and publish 20,000 posts every day - but we’re not selling to enterprises. You’ll work closely with our CEO and a small senior engineering team to help expand this legendary product for engineers into marketing, product and growth teams to unlock bigger deals and new sales channels. Profile Overview We are looking for a Head of Marketing to define, build, and execute the marketing strategy for Ayrshare, drive brand awareness, lead generation, and community growth. This is a hands-on leadership role with a clear path to building a high-performing marketing team; you’ll work closely with the CEO and Engineering to align on messaging, product positioning, and market opportunities. You’ll be key to accelerating user adoption, establishing new marketing playbooks, and setting high standards for all external communications. Your immediate impact in the first 3-6 months will be:
- Take full ownership of the marketing funnel, from brand awareness to lead generation, prioritizing channels that drive high-quality developer and business leads.
- Design and implement a repeatable marketing motion, refining messaging and channel strategies with a strong focus on social media, especially YouTube and Reddit.
- Establish a robust content strategy, creating technical and business-focused materials that clearly articulate Ayrshare's API value proposition.
- Drive significant growth in organic traffic, MQLs, and community engagement, establishing Ayrshare as a thought leader in the Social Media API space.
- Maintain our extremely successful SEO / AEO rankings
Your responsibilities
- Build, refine,... [truncated for brevity but includes entire extracted markdown]
saas.group is a Software-as-a-Service portfolio company that acquires small software businesses and helps them reach the next level. It supports independent workers with high autonomy, values flexibility and personal growth, supports fully remote setups, and has strong professional ethics.
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