USD per year
About the Team
The Marketing Analytics team reports to the Head of Analytics and is transitioning from centralized support to a dedicated, embedded function. This team partners with marketing leadership across Paid Acquisition, Lifecycle, Web & Growth, Brand, Product Marketing, and Pipeline Generation, while collaborating with Data Engineering, Analytics Platform, Marketing Ops, Sales Ops, and Finance. This is an opportunity to scale a strategic function and elevate its impact.
About the Role
Lead the evolution of marketing analytics at Miro, transitioning from centralized support to a focused, high-impact function partnering with all marketing functions. You'll scale the team (hiring, developing talent, establishing practices) while delivering immediate value through improved measurement, attribution, and insights. You'll define the vision for marketing analytics, establish trusted metrics frameworks, and partner across the organization to strengthen data infrastructure and governance.
What you’ll do
- Build and lead the marketing analytics team, scaling headcount and establishing team structure, processes, and culture
- Define strategic vision and roadmap for marketing analytics aligned with business priorities across PLG and enterprise segments
- Establish trusted source of truth for marketing metrics in partnership with Marketing Ops, Sales, Growth, and Finance
- Design and implement attribution and investment frameworks (multi-touch attribution, MMM, incrementality testing) enabling ROI visibility and optimized budget allocation
- Scale experimentation capabilities through testing standards, statistical rigor, and measurement frameworks
- Partner with Data Engineering to improve data reliability, metric governance, and reporting infrastructure
- Serve as strategic thought partner to marketing leadership and executives, translating analytics into actionable insights
What you’ll need
- 10+ years in marketing analytics or data science, with 4+ years in leadership building or scaling analytics functions
- Deep expertise in PLG and B2B marketing analytics including self-serve funnels, activation, lead scoring, and pipeline attribution
- Proven track record with attribution frameworks, KPI systems, and experimentation programs (A/B testing, MMM, MTA)
- Strong technical proficiency with SQL, Looker/Tableau, dbt, and Python/R
- Deep understanding of marketing tech stacks (Salesforce, Marketo,...
This job posting has expired and is no longer accepting applications.
Browse Active JobsMiro is a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Their mission is to empower teams to create the next big thing.
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