Head of Marketing (Demand Generation)

Remote (United States (EST))

Location

United States (EST)

Type

Full time

Department

Growth Marketing

Who We Are

Develocity is a first-of-its-kind toolchain observability and acceleration platform that helps software teams adopt and improve DORA capabilities (including continuous delivery) in order to achieve software delivery excellence. It combines build and test acceleration with deep observability for builds and tests with Gradle Build Tool, Apache Maven™, sbt, npm, and Python, and applies to both CI and local builds and tests. Ultimately, Develocity provides an operational layer across an organization’s toolchains to speed up, troubleshoot, and optimize local developer and remote CI feedback loops. Our software is used by some of the world's leading software organizations, such as Netflix, Airbnb, SAP, several top ten banks, and many other major customers across all verticals. We regularly collaborate with these and other users to make our products continuously better. We have partnered with the Apache Software Foundation, the Commonhaus Foundation, the Scala Center, the Micronaut Foundation, and other OSS projects like Spring, Quarkus, Kotlin, JUnit, AndroidX, and many more to bring the values of Develocity also to the OSS Community.

Our Values

Seek to Understand:

Everything starts with listening and understanding, and we strive to understand different viewpoints, problems, and motivations. Before we take action, we ensure we truly grasp the challenges, perspectives, and goals.

Know the Why:

We approach our work with a clear sense of purpose, ensuring every step is deliberate and focused. We take meaningful action with urgency but never at the expense of thoughtful consideration.

Innovate & Iterate:

We embrace challenges and are not afraid to try new things even if they might fail. With deep understanding and a clear purpose we can develop creative and bold solutions to tackle challenges.

Own the Outcome:

We are empowered to take initiative and we maintain transparency in our work and its outcomes. When we execute we take responsibility for our decisions measure success of innovations learn from results.

Who You Are

You are a Senior Marketing Leader who builds before you optimize. You are comfortable stepping into a marketing organization that is still evolving taking full ownership making Demand Generation the operating system—not as a function but as the engine that aligns Marketing with Sales in an enterprise sales‑led GTM. You:

Think top‑down by default and are fluent in enterprise buying dynamics.
Are opinionated about Economic Buyer framing and reject lead‑volume thinking for high‑ACV sales.
Can personally design and run Demand Generation programs not just manage teams that do.
Know how to use bottom‑up product signals as account intelligence not as a pipeline.
Are equally comfortable setting strategy defining standards getting hands‑on to build what doesn’t exist yet.

You want a role where you:

Lead entire marketing organization fostering culture of "Owning the Outcome"
Personally build Demand Generation first because enterprise pipeline creation is company’s most urgent need.

Responsibilities

Lead the Marketing Organization

Lead marketing organization end‑to‑end (Corporate Marketing Product Marketing Marketing Ops Growth Content/Video).
Set marketing strategy priorities standards operating cadence.
Ensure coherence across narrative campaigns enablement measurement.
Build culture of accountability where Marketing owns outcomes not activity.

Personally Build Lead Demand Generation (Primary Focus)

Personally design build scale enterprise DemandGen engine including:
EB‑framed campaigns programs
Account‑Based Marketing (1:1 1:few 1:many)
Executive field programs
Partner lead flow mechanics partner campaign execution
Sales enablement assets that help AEs win large enterprise deals
Own top‑down pipeline creation in tight operating cadence with Sales.
Establish repeatable Demand Generation system that Sales trusts pulls from.

EB Narrative Stewardship

Steward operationalize EB-level narrative defined by CEO Field CTO Head of Sales partnership Product Marketing Corporate Marketing.
Ensure messaging consistently frames value around enterprise outcomes (DORA MTTR delivery risk compliance velocity) across all personas channels.
Build system that keeps messaging coherent playbooks briefs asset standards review cadence.

Operate Top‑Down / Bottom‑Up Model

Ensure clear separation concerns:
Demand Generation = top‑down pipeline creation
Growth = bottom‑up activation signals
Marketing Ops = signal synthesis account-level intelligence
Partner with Marketing Ops ensure AEs receive accounts not leads clear “why now” context stakeholder hypotheses recommended next actions.
Prevent bottom‑up noise flooding Sales while ensuring valuable signals surfaced as intelligence.

Build Marketing Engine

Assess current state marketing define pragmatic roadmap maturity.
Decide what build now vs later people programs tooling.
Hire develop key roles as Demand Generation engine scales.
Establish clear success metrics aligned enterprise pipeline creation Sales effectiveness.

Minimum Qualifications

8+ years experience B2B SaaS marketing senior ownership enterprise Demand Generation.
Proven success building top‑down pipeline high‑ACV sales‑led products.
Proficiency Salesforce Account Engagement (formerly Pardot).
Deep experience ABM executive programs enterprise GTM motions.
Strong understanding enterprise buying dynamics MEDDPIC-style sales processes.
Experience working closely Sales leadership shared operating cadence.
Ability lead scale marketing organization not just single function.
Comfortable operating ambiguity building structure where none exists.

Preferred Qualifications

Experience scaling building marketing function high-growth B2B SaaS company early enterprise stage rapid scale.
Demonstrated experience designing launching Demand Generation strategy created measurable impact not just executing pre-existing programs.
Experience marketing technical developer-adjacent products into enterprise.
Experience defining evangelizing category requires market education.
Experience operating account-centric enterprise GTM models ABM-led rather than volume-driven MQL approaches.
Experience operating without SDRs models where Marketing must deliver account intelligence not lead flow.
Experience leveraging AI tools workflows enhance demand generation efficiency content personalization account-level intelligence gathering.

What We Offer

Work on category-defining product massive user base clear vision future. Competitive salary equity package comprehensive healthcare offerings Medical Dental Vision. Close collaboration ambitious experienced team. Opportunities growth career leadership responsibilities. Annual learning development stipend monthly company-wide Learning Days. Work home remote-first environment generous home office stipend. Location Remote US East Coast timezone While team works remotely spread across globe deeply value daily interactions collaborationCompensationOffer competitive salaries equity grants all team membersUS salary range position $175000-$250000 reflects target ranges US locations Within range individual pay determined geographic location additional factors including experience relevant skills qualifications seniority performance travel requirements recruiting team share more information specific salary range location hiring processPerks BenefitsCompetitive salary offer all team members competitive salaries based geographical location Stock options offer all team members company stock option plans International benefits provide benefits tailored country work Gradle World Meeting Once year gather cool global destination week person meetings team-building events Annual person team meeting addition Gradle World Meeting individual teams meet once year bond collaborate person Learning development offer annual learning development stipend monthly meeting-free day dedicated learning Home office stipend offer stipend ensure comfortably equipped work remotely Volunteer day offer up 8 hours paid time each year team members give back local communities Privacy Policy For information collection use disclosure applicants' personal information applicants' rights personal information see Job Applicant Privacy Notice Community X Blog LinkedIn YouTube Newsletters Gradle.org Get Started Now Solutions Overview Develocity Demo Video Request Trial Contact About About Us Careers Brand Press Media ©2026 Gradle Inc Gradle Develocity Build Scan Gradlephant logo registered trademarks Gradle Inc Privacy Policy Terms Agreements Status We'd like collect non-essential cookies analytics marketing involves cookies managed third parties read more how use cookies Privacy Policy collection non-essential cookies clicking Accept agree website's cookie use described Privacy Policy collection non-essential cookies Reject Accept