Head of Sales and Marketing (B2B SaaS)

Remote This role is part of Crosstalent, one of our growing brands at saas.group.

Profile Overview

Crosstalent is a French HRIS (Human Resources Information System) SaaS company, part ofthe saas.group portfolio. The company provides a modular HR platform built on Salesforcetechnology, serving mid-market and enterprise clients primarily in France. We99re looking for a Head of Sales & Marketing to lead all commercial activities across one of our brands. In this role, you will take full ownership of our growth engine from top-of-funnel acquisition to conversion, retention, and revenue expansion. You99ll build, scale, and optimize both our Marketing and Sales functions, working closely with the CEO and cross-functional leaders. Your mission is to sharpen our positioning, accelerate pipeline generation, strengthen our sales motion, and ensure our brand continues growing sustainably and profitably. This is a unique opportunity to step into a profitable, product-led SaaS company with strong foundations and significant growth potential, and shape its next stage of scale.

Your immediate impact in the first 3 6 months will be:

• Build a refreshed go-to-market strategy covering positioning, ICP definition, messaging, funnel KPIs, and prioritised growth initiatives.
• Define and roll out a modern Sales process across the entire funnel: lead qualification, demo process, objection handling,... pipeline forecasting,... closing motions.
• Conduct a full Marketing performance audit and implement improvements across acquisition channels (paid,... SEO,... content,... email,... partnerships).
• Identify the highest-impact growth levers and execute 2-3 key initiatives that drive measurable revenue uplift within the first 180 days.

Your responsibilities

• Own the full Sales & Marketing strategy and execution across acquisition,... activation,... closing,... retention,... expansion.
• Drive sustainable pipeline generation through multi-channel marketing (content,... SEO,... paid,... email,... sales-assisted growth,... partnerships).
• Implement a transparent,... metrics-driven sales motion including forecasting,... qualification,... demo excellence,... deal review,... performance management.
• Analyze funnel data,... identify bottlenecks,... continuously optimize conversion across each stage.
• Own pricing & packaging experiments,... including evaluating new plans,... discounting frameworks,... expansion opportunities.
• Collaborate with saas.group99s central Marketing Team to exchange best practices,... benchmark performance,... leverage shared expertise.

What You bring to the table

• 7 610+ years of commercial experience across B2B SaaS,... including meaningful exposure to both Sales...and Marketing.
• Proven track record scaling revenue engines in SMB or mid-market SaaS environments.
• Deep understanding of SaaS metrics: ARR/MRR,... CAC,... LTV,... NDR/GDR,... pipeline conversion,... churn,... payback periods.
• Strong command of modern Marketing channels (SEO... paid... content... lifecycle... partnerships) and Sales motions (discovery... demos... negotiation... closing).
• Analytical... data-driven approach to diagnosing funnel performance... identifying opportunities.
• Experience building... leading small but highly effective commercial teams.
• Excellent communication... storytelling... leadership skills; able to inspire teams... persuade stakeholders.
• Fluency in English AND French
• Comfortable working in a fully remote environment with high autonomy... ownership.
• Knowledge of Salesforce... environment will be a plus

What99s in it for You

• Ultimate flexibility: We99re 100% remote. You can work from wherever you like... whenever you like.
• Freedom... autonomy: We99re a high-trust team... you99ll be given lots of flexibility to solve problems your own way — with plenty help from team when needed.
• Minimum bureaucracy: We don99t like getting bogged down meetings red tape. We like efficient keep momentum steady & sustainable.
• Small & friendly team: We help each other out... have fun... joke around.
• Our network: We are community entrepreneurial SaaS professionals regularly exchange ideas,

knowledge, learning expertise internally.

• Flexible time off: We want you recharge batteries when needed.

What is saas.group?

Think us driving catalyst behind your favorite software success stories. saas.group, established 2017, on mission turbocharge promising B2B SaaS ventures, unlocking full potential. As Software-as-a-Service portfolio powerhouse, specialize acquiring small software treasures polishing industry stars. With dynamic, totally remote team nearly 350+ colleagues spanning 50+ countries truly global rewriting playbook SaaS innovation collaboration. We grow 23 exciting brands under umbrella. Feel free explore Candidate's Hub get insider's view, dive culture, gain valuable insights teams work. Also, don't forget follow saas.group LinkedIn stay up-to-date job openings, podcast episodes, everything happening company. We don’t just simply offer you “take job with us” rather “join us journey” build world's largest platform independent SaaS companies. Sounds something you’re up for? Feel free apply even if don’t check all these boxes. Believe power diversity fresh perspectives spice team. Your application might just missing ingredient! —saas.group committed creating diverse inclusive workplace proud Equal Opportunity Employer qualified applicants receive consideration employment without regard race, gender identity expression, gender sexual orientation, national origin, genetics, disability, age, veteran status. Celebrate diversity committed creating inclusive environment employees passionate working team values innovation, unity excellence, fairness,encourage apply.*