Japan Growth Marketing Manager

Tokyo, JP

Job type Full-time Role Marketing Experience 6+ years Visa US citizen/visa only

About the role

About us

Our mission is to become the de facto way people learn foreign languages. We begin by teaching the next billion people English and Spanish English is the global language of business, culture, and communication, and over 1.5 billion people worldwide are actively trying to learn right now. Others dream of communicating with the half-billion native Spanish speakers across the globe. The problem is that it's nearly impossible to learn to speak a language without constant access to a speaking partner. Grammar and vocab apps don't really help – you need to actually converse with someone. Speak is on a journey to fix this. We're creating an AI-powered experience that replicates the flow of a conversation, without needing a human on the other end. The goal is to make it radically more accessible to be able to have conversations in a foreign language and eventually help hundreds of millions of people gain fluency who otherwise wouldn't be able to. We started on this journey over four years ago and we've still got a long ways to go. We're thoughtfully adding new team members only when we think they can truly play a big role in our mission. Speak is currently live in South Korea where we have quickly grown to become the top-grossing education app in the country. We recently launched in Japan as well and are expanding to more markets in the coming months. The company is well funded, raising a recent Series B backed by investors like OpenAI, Founders Fund, Y Combinator, Khosla Ventures, Lachy Groom, Josh Buckley, and others. We’re a team of just under 40 based primarily in SF, Seoul, and Ljubljana.

About this role

We’re looking for a Growth Marketing Manager who will be responsible for generating, managing, and executing growth initiatives to drive user acquisition in Japan as we continue to scale. The ideal candidate is someone who can identify and implement unconventional ideas to fuel our growth and has previous experience in multiple-channel marketing, such as performance marketing, ASO/SEO, affiliates, influencer marketing, and CRM. This role will report directly to the Head of Japan while working in close liaison with our global teams in US, Europe, and Korea.

What you’ll be doing

Develop and execute digital marketing initiatives for local marketing channels
Optimize ROAS/ROI for paid marketing channels
Directly manage ads on large platforms e.g. Apple, Google, Meta, and Twitter
Set and run multiple experiments from scratch
Complete weekly and monthly reports accurately
Lead CRM strategies and activities
Communicate and collaborate with global teams in English daily
Analyze overall market trends in Japan
Manage ad-hoc projects

What we’re looking for?

3+ years of experience in marketing
Hands-on experience in managing ads on large media platforms (e.g. Google, Meta, Apple, Twitter and/or ad networks)
Strong track record of achieving goals and exceeding business expectations
Highly analytical and number-driven
Entrepreneurial mindset & self-motivated
Ability to work under pressure, quickly adapt, and handle multiple tasks simultaneously
Start-up experience is strongly preferred
Native Japanese & Business English is mandatory

Why work at Speak?

**Join a fantastic,...