Lead Growth Product Marketing Manager

Remote Apply

🚂 About Pulley

Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulley’s cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldn’t be. We’re a high-performing team looking for passionate, execution-focused, self-starters to help us build the next generation of equity and business management tools for founders in an AI-native world. Pulley is growing quickly with over 8,000 customers including startups like Linear, Runway, Fathom, and Roam. Our trajectory is fueled by top investors like Founders’ Fund, Stripe, General Catalyst, Caffeinated Capital, 8vc, Elad Gil, among other great angels. All of our growth has been organic, and we’re growing the team to meet the demand.

🌟 About the Role

We’re hiring a Lead Growth Product Marketing Manager to build and scale new customer acquisition engines that drive measurable revenue impact through earned and organic awareness. This is a senior builder role for someone who can identify high-leverage opportunities, business-case bold ideas, and turn them into scalable programs that generate pipeline, revenue, and audience growth. Operating within the Product Marketing team, you’ll transform customer insight and positioning into visible, market-facing initiatives that attract the right customers and move the business forward. This role plays a critical part in how we grow, by developing durable acquisition engines that compound over time. You’ll partner closely with Product Marketing, Growth, and Sales to launch, measure, and scale programs with clear ROI accountability. You’ll have real ownership, budget influence, and the autonomy to build initiatives from zero to impact. If you think like an operator, act like a founder, and care deeply about revenue outcomes, this role is built for you.

🛠 What You'll Do

Identify and Build New Acquisition Engines

• Identify high-leverage opportunities to drive net-new customer acquisition across segments and products.
• Develop clear hypotheses grounded in customer insight, revenue potential, and market dynamics.
• Launch, build,... scale resource-intensive marketing programs such as owned media (podcast newsletter research reports), event series experiential initiatives etc.

Own Revenue Impact

• Create and pitch business cases to secure budget for new programs.
• Be accountable for influenced pipeline and directly attributable revenue from your initiatives.
• Define success metrics and build measurement frameworks tying investments to audience expansion revenue influence.

Translate Insight into Market-Facing Programs

• Partner closely with Product Marketing turning positioning customer research market dynamics into compelling external narratives programs.
• Work with Growth Marketing ensuring programs reach attract target audiences.
• Collaborate with Sales ensuring programs attract right customers support deal velocity.
• Operate as executional “tip of spear” for Marketing acquisition engines ensuring bandwidth department deliver deep strategy research.

Operate with Builder Mentality

• Take ownership programs from ideation through execution scale maintenance.
• Willingness be “face” Pulley when appropriate or required.
• Work independently but know when mobilize motivate internal teams.
• Comfortable taking calculated risks flag unknowns model best-case/worse-case scenarios commit.
• Bring structure facilitates scale as programs deliver.

🙌 What You Bring

Experience

• 6-8+ years experience B2B SaaS marketing Background External Product Marketer or Integrated Marketer ideal.
• Proven experience conceiving launching scaling large external-facing marketing programs.
• Demonstrated ownership influenced pipeline directly attributable revenue.
• Experience building high-growth environments (Series A-D or similar).
• Experience working cross-functional environments Product Sales Growth.

Skills

• Strong commercial acumen comfort modeling ROI.
• Ability business-case investments secure buy-in.
• Fluency pipeline metrics ACV dynamics revenue attribution.
• Exceptional execution ability across formats channels.
• Clear persuasive communicator operator executive levels.
• Strong analytical skills decisions based on revenue signal not engagement metrics.

Mindset

• Think like owner act like teammate.
• Strong bias towards real commercial impact.
• Comfortable being wrong shutting down what doesn’t work.
• Autonomous proactive defaulting action over observation.
• Excited ambiguity open-ended challenges.

Nice to haves

• Experience building scaling owned media (newsletter podcast research programs).
• Experience selling founders CFOs senior leaders.
• Experience partnering closely Product Marketing.
• Experience launching programs Growth later scaled via paid channels.
• Comfort operating meaningful budget responsibility.

✨ Why work at Pulley?

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💚 Benefits

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