Lead Recurring Giving Specialist

Location: Remote Employment Type: Not explicitly stated Experience Level: Experienced fundraiser (implied by requirements) Remote Work Mention: Yes, "The Wikimedia Foundation is a remote-first organization with staff members including contractors based 40+ countries."

Full Job Description

LEAD RECURRING GIVING SPECIALIST The Wikimedia Foundation is the non-profit organization that operates Wikipedia 6 one of the most popular websites in the world, serving nearly half a billion users every month. It is the only non-profit in the top 50 websites, supported by a community of millions of individual donors around the world. The Wikimedia Foundation is expanding its team and seeking an experienced fundraiser to own and grow our recurring giving program. This role is responsible for driving retention, upgrade, reactivation, and long-term value of monthly and annual donors, and for contributing to sustainer acquisition strategy in close coordination with the dedicated team. The successful candidate will bring a creative, data-driven mindset and a strong test-and-learn approach to accelerate growth and deepen supporter engagement across email, direct mail, SMS, on-platform messaging, and self-service donation tools.

Responsibilities:

Program Strategy & Growth

Own and grow the recurring giving program, leading initiatives to expand the sustainer base, improve donor retention, reduce attrition, and drive long-term value of monthly and annual donors.
Develop upgrade and cross-sell strategies to increase donor lifetime value (LTV), including structured ask strings based on LTV, giving history, and engagement behaviour.
Contribute to sustainer acquisition strategy guided by the dedicated team.

Donor Journey & Lifecycle Management

Design and optimise tailored donor journeys to deliver an optimal donor experience across onboarding, retention, upgrade, reactivation, and win-back.
Lead and continuously improve dunning processes, including payment retries, recovery strategies, lapse prevention, and reactivation campaigns.
Oversee and optimize self-management donation tools.
Continually refine supporter touchpoints ensuring all recurring giving communications are donor-focused and aligned across channels.
Oversee campaign implementation end-to-end, conducting complex data selections and segmentation, ensuring strong execution.

Campaign Management, Reporting & Budgeting

Monitor KPIs, produce reports and adjust tactics to meet revenue and targets related to acquisition (in partnership with the dedicated team), retention, attrition, recovery, upgrade, and lifetime value.
Contribute to the development and management of the acquisition and recurring giving budget. Support forecasting and performance re-projections.
Partner with the data team to ensure analysis supports strategic decision-making.
Collaborate in donor research initiatives (e.g., user testing, surveys, focus groups) to inform program improvements.

Cross-Team Collaboration

Support the Audience Strategy team in initiatives beyond recurring giving aiming to enhance donor upgrade opportunities and increase donor lifetime value (LTV).
Work closely with colleagues across Fundraising to ensure activities are coordinated, strategic, and supporter-centric.

Requirements:

Experience managing and analysing sustainer giving programs.
Proficiency in donor retention, upgrade strategies, recurring donation management, and techniques for growing donor lifetime value.
In depth knowledge of supporters, the market and the charity sector to predict future trends across global fundraising markets.
Experience launching, managing, and testing fundraising campaigns and dunning processes across multiple channels as well as integrated direct response marketing principles.
Experience working with detailed audience segmentation, data analysis, and managing complex donor journeys across multiple audience segments.
Comfortable working with donor KPI metrics and utilizing them to drive strategic decisions.
Strong organizational and project management skills with ability to prioritize/manage multiple tasks simultaneously.
Excellent communication and collaboration skills with ability to work effectively across teams/departments.
A proactive and results-oriented approach with commitment to continuous improvement/learning.

Salary Information

Salaries at Wikimedia Foundation are competitive, equitable & consistent with values/culture. Anticipated annual pay range for US-based applicants: US$114,758 to US$177,097 For applicants outside US: pay range adjusted by country of hire. Compensation based on skills/experience/location. Salary history not considered.

Skills Mentioned (Explicit or Implicit)

Fundraising expertise (recurring giving/sustainer programs)
Donor retention strategies
Upgrade/cross-sell strategy development
Reactivation/win-back program management
Data-driven decision making
Test-and-learn approach
Multi-channel campaign management (email/direct mail/SMS/on-platform messaging)
Self-service donation tool optimization
Donor journey design & lifecycle marketing
Dunning process management (payment retries/recovery/lapse prevention)
Complex data selection & segmentation
KPI monitoring & reporting
Budget forecasting & management
Donor research methods (user testing/surveys/focus groups)
Audience segmentation & analysis
Project management & prioritization
Communication & collaboration skills