About Mednet

Mednet is a free, physician-only community built to answer the complex clinical questions that define everyday practice. While most clinical support tools retrieve and summarize the same widely-available resources, Mednet surfaces the judgment, experience, and pattern recognition of leading experts. Our goal is simple: to give every physician access to the collective wisdom of medicine, no matter where they practice.

The Role

We're looking for a Lifecycle Marketing Manager to own how physicians experience Mednet across their entire journey, from the moment they verify their credentials, through their first question asked and answered, to becoming a power user who returns weekly for clinical insight they can't find anywhere else. You'll design and ship the messaging that turns one-time visitors into engaged community members, and engaged members into long-term contributors. Email, push, in-app: every touchpoint is yours to architect, test, and improve. You'll partner closely with the product and medical teams to make sure every message a physician receives is timely, relevant, and worth their attention (because their time is genuinely precious). This is a high-ownership role. You'll define the lifecycle strategy, build it in Braze, and measure its impact on activation, engagement, and retention.

What you'll do

Own the end-to-end physician lifecycle: onboarding, activation, engagement, re-engagement, and reactivation
Design and build multi-channel campaigns in Braze across email, push, and in-app, including triggered journeys, behavioral campaigns, and broadcast sends
Develop segmentation strategies that account for specialty, practice setting, tenure, and engagement patterns so every physician receives content relevant to their practice
Partner with the product team to instrument the events and user properties needed to power personalized messaging, and to ensure in-app experiences feel native rather than bolted on
Build and run a continuous experimentation roadmap (subject lines, send times, channel mix, message frequency, content variants) and translate results into a sharper program over time
Define and report on the metrics that matter: activation rate, weekly active physicians, question-asking and answering behavior, retention curves, and channel-level performance
Collaborate with the medical team to surface the right expert insights to the right physician at the right moment
Maintain deliverability hygiene, suppression logic, and frequency caps so we earn (and keep) a place in physicians' inboxes and notification trays

What you bring

4+ years of lifecycle CRM or growth marketing experience ideally at a community-driven or consumer product
Deep hands-on Braze expertise You've built Canvases written Liquid templates/scripts set up Connected Content configured event-triggered journeys debugged campaigns
Proven track record running email push in-app programs that moved real metrics activation retention engagement with data to back it up
Strong segmentation audience-building instincts comfort working directly with product data teams define needed events/traits
A rigorous experiment-first mindset you ship tests not just campaigns
Excellent writing skills for clear communication sophisticated time-constrained audience
Comfort operating autonomously small fast-moving team

Bonus points

Experience marketing physicians healthcare professionals other expert/credentialed audiences
Experience community UGC products where engagement depends contribution not just consumption
Comfort analytics tools like Google Analytics Mixpanel Amplitude

Why Mednet?

You'll be building connective tissue between physicians experts who can answer their hardest clinical questions Every campaign you ship can influence real patient encounters This rare lifecycle role where your messages truly matter.