Lifecycle Marketing Manager

New York, NY / San Francisco, CA Marketing / Full Time / Hybrid About Us Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform. Canary is utilized by 20,000+ hoteliers in 100+ countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results. Canary was named a 2024 Deloitte Technology Fast 500™ company, a Most Innovative Company by Fast Company and a HotelTechReport Best Place to Work — and is backed by top Silicon Valley investors like Y Combinator, F-Prime, Brighton Park Capital and Insight Partners. Join us in shaping the future of hospitality! About the Role The Lifecycle Marketing Manager at Canary will be responsible for driving customer expansion (cross-sell), advocacy and retention within our existing customer base. This role is critical for expanding and maximizing Customer Lifetime Value (CLV). You will own the strategy and execution of multi-channel lifecycle campaigns, including in-product communications, digital channels and email. The role will also have a strong emphasis on creating efficient sales-marketing motions within the Customer Success (CS), Sales Development Representative (SDR), and Account Executive (AE) teams. This is a pivotal role for a data-driven marketer who excels at creating personalized customer journeys and collaborating across departments. Responsibilities

• Cross-Sell & Upsell Campaigns:
• Design and execute cross-sell campaigns aimed at driving the adoption of additional Canary products or feature upgrades, including product launches, utilizing user date to inform campaigns.
• Work closely with Product Marketing and Sales to define value propositions and create campaign assets (emails, in-product notifications, targeted ads) that drive expansion revenue.
• Sales Motion & Enablement:
• Establish and optimize a cohesive sales motion for customer accounts by partnering closely with CS, SDRs and AEs.
• Develop playbooks, content, and alerts for CS and Sales teams to identify and act on expansion opportunities and at-risk accounts.
• In-Product & Multi-Channel Marketing:
• Own the strategy and execution of in-product communications (e.g., modals, banners, feature announcements) to drive product adoption and promote marketing campaigns.
• Manage execution across external channels including email, customer events, and targeted digital advertising.
• Customer Advocacy & Retention:
• Manage programs to capture customer success stories, case studies, video testimonials, and online reviews.
• Expand and manage loyalty/referral programs to increase retention and advocacy.
• Customer Lifecycle & Segmentation:
• Develop and manage comprehensive customer lifecycle marketing programs (onboarding, adoption, retention, advocacy) across multiple channels.

Qualifications

• Proven experience designing and executing cross-sell campaigns with measurable revenue impact.
• Demonstrated success working with Customer Success,...