Partner Programs Marketing Manager

Location

NAMER

Employment Type

Full time

Location Type

Remote

Department

Ecosystems & Channels

Compensation

• USUS $128,200 – $192,400 • Offers Equity • Offers Bonus
• CanadaCanada CA$128,200 – CA$192,400 • Offers Equity • Offers Bonus

We believe all Zapiens should be rewarded competitively and equitably, using practices that are simple and transparent. This philosophy ensures we’re able to find, grow, and retain exceptional people from a broad range of backgrounds. Here’s how we define our compensation principles:

• Competitive: Zapier pays well among the technology sector.
• Equitable: Consistent pay practices; Pay for impact
• Simple: Pay is well understood, and pay practices are built for scale.
• Transparent: Zapiens know how pay works, including how their pay is determined.

A Candidate's compensation package is finalized once the interview process is concluded and accounts for demonstrated experience, job knowledge, skills, abilities, and internal equity. We use a business impact approach to base pay, which means we set pay for all Zapiens based on their demonstrated impact on Zapier’s success. In alignment with that philosophy, the upper half of a pay range is typically reserved for individuals who have consistently demonstrated a high impact in their current role and level while at Zapier. For more information on Zapier’s Total Rewards please click here.

AI at Zapier

At Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently. Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to. Hi there! Are you excited about scaling partner programs and turning partners into a powerful distribution channel? Join Zapier’s Partner Marketing team as our Partner Programs Marketing Manager and help shape how we engage with and grow our partner ecosystem. In this role, you’ll lead the marketing of our integration and solution partner programs, create scalable enablement, and run multi-channel campaigns that drive partner-led growth. You’ll also design structured MDF programs and ensure our partners have the tools and resources to succeed. Things You Will Do... Partner program marketing and enablement

• Drive the marketing-focused aspects of our integration and solution partner programs, ensuring partners are informed, engaged and see clear value in being a Zapier partner.
• Manage fulfilment of partner perks and lifecycle communications, building engaging to partner strategies that keep partners informed and excited about Zapier.
• Develop enablement resources like case studies, solution briefs, and playbooks to help partners successfully market Zapier’s solutions.

Partner campaigns and distribution

• Create and deliver through-partner marketing playbooks and campaigns that partners can run to drive demand.
• Provide partners with campaigns-in-a-box, messaging frameworks, and multi-channel assets to amplify Zapier’s reach.
• Run webinars, co-marketing initiatives, and other campaigns through partners and track their effectiveness.

MDF Program Management

• Design and manage a structured MDF program for solution and integration partners, defining eligibility, applications, and ROI measurement.
• Support partner-led events and campaigns through MDF funding, ensuring these initiatives are repeatable and effective.

Partner acquisition and awareness

• Drive awareness of our partner programs on key surfaces such as the website, partner portal and campaigns, in collaboration with PMM.
• Support scaled partner acquisition by marketing our programs to prospective integration and solution partners.
• Help grow adoption of partner solutions by highlighting partner offers, success stories and use cases to the right customer audiences.

Measurement and reporting

• Define and track KPIs related to partner-influenced pipeline, partner engagement, campaign performance and program health.
• Use data to refine segmentation, messaging, channels and offers across both to partner and through partner motions.
• Provide regular insights on how partner programs and campaigns are contributing to Zapier’s growth.

About You...

Core Qualifications:

• Proven experience in partner marketing or channel marketing in B2B SaaS.
• Strong background in creating and managing multi-channel campaigns, for example webinars, email, content and co marketing initiatives.
• Ability to create repeatable marketing programs that partners can use to effectively position and sell your company’s solutions
• Experience building partner-facing enablement such as case studies, solution briefs , pitch decks ,and basic training materials .Excellent written verbal communication skills ,with ability engage influence both partners internal stakeholders .Analytical mindset experience setting KPIs ,measuring performance using insights optimize programs campaigns .Comfortable working cross-functionally Partner Management ,Sales ,Product Marketing wider marketing teams .AI fluency .You have used AI tools work personal projects ,or keen dive learn fast .You look ways use AI make programs efficient ,content creation faster reporting easier .Preferred Qualifications :Experience working technology partners services channel partners .Familiarity with partner portals ,MDF or partner fund programs ,CRM based partner tracking .Interest automation ,integrations AI tools customers use them .## How ApplyAt Zapier ,we believe diverse perspectives experiences make us better ,which why non-standard application process designed promote inclusion equity .We 're looking best fit each roles ,regardless type companies background encourage apply even skills experiences don ’t exactly match job description .All ask answer few depth questions application typically asked start interview process .This helps speed letting get know skillset bit better right gate .Please sure answer each question ;resume CV fields optional .Education requirement roles ;however receive offer need include recent educational experience part background check process .After apply hear us—even don ’t see immediate fit team .In fact throughout process strive never go more seven days without letting know status application .We know ’ll make mistakes time-time questions stand process just ask recruiter !Zapier equal-opportunity employer excited work talented empathetic people identities.Zapier does not discriminate someone identity aspect hiring employment required law line commitment Diversity Inclusion Belonging Equity.Code conduct provides beacon kind company strive be celebrate differences differences allow make product serves global user base.Zapier consider qualified applicants including criminal histories consistent applicable laws.Zapier prioritizes security customers 'information dedicated adhering applicable data privacy laws.You review privacy policy here.Zapier committed inclusion.As part commitment,Zapier welcomes applications individuals disabilities work provide reasonable accommodations.If reasonable accommodations needed participate job application interview process please contact jobs@zapier.com.## Application Deadline:30 days date job posted unless number applicants requires close sooner later position filled.Even though ’re all-company,we still need thoughtful Zapiens working.Check resource list countries currently cannot Zapiens permanently working.Compensation Range :$128200 - $192400