Performance Marketing Manager

Company: Topline Pro Location: Brooklyn, New York Job Type: Full-time Role: Marketing Visa Requirements: US citizen/visa only

About the Role (Role Summary)

• Lead paid media efforts on Meta and experiment with Google, YouTube, TikTok, and Reddit.
• Turn digital ads into an efficient, scalable growth engine.
• Design and run experiments, manage budgets, improve attribution and tracking.
• Refine how Topline Pro connects with its audience.
• Suitable for someone who enjoys both art and science of performance marketing.

Responsibilities (What you'll do)

• Manage paid marketing campaigns on Meta Ads Manager; expand into Google Ads Manager, TikTok Ads Manager, YouTube Ads, Reddit.
• Build and execute full-funnel media strategies for customer acquisition and retention.
• Manage campaign execution: audience targeting, bid strategies, budgeting, pacing.
• Lead A/B and multivariate testing to improve CTR, CAC, ROAS.
• Explore new channel opportunities as performance stabilizes.
• Create briefs for new ad creatives; collaborate with internal/external resources.
• Build systems for campaign launches, reporting, learnings.
• Develop/manage SEO and GEO/AEO strategies: keyword research, content optimization,...