Performance Marketing Manager

Full-Time Job Overview We are looking for a Performance Marketing Manager who will own the end-to-end execution of our paid growth strategy. You will be responsible for scaling user acquisition across global markets, optimizing high-intent funnels, and managing significant budgets to drive revenue for Bik.ai and Manifest.ai. This is a high-impact role requiring a blend of analytical rigor, creative testing, and a relentless focus on ROI. Requirements

3–5 years of experience in performance marketing, specifically within SaaS or B2B E-commerce tech.
Proven track record of managing monthly budgets with clear CAC/ROAS targets.
Expertise in Google Ads, Meta Ads, and LinkedIn Campaign Manager.
Deep understanding of Attribution Models, UTM tracking, and funnel analytics tools
Data-driven mindset with the ability to turn spreadsheets into actionable growth experiments.

Key Responsibility Areas (KRAs) 1. Campaign Management & Scaling

Plan, execute, and optimize paid campaigns across Search, Social, and Display to drive high-quality leads (MQLs) and sign-ups.
Monitor daily performance and adjust bids/budgets to maintain efficiency in CAC and LTV/CAC ratios.
Expand our footprint in international markets, tailoring strategies for different regions.

2. Creative Strategy & Testing

Collaborate with the design and content teams to develop high-converting ad copies and visuals.
Run relentless A/B tests on ad creatives, landing pages, and audience segments to improve CTR and CVR.
Stay ahead of platform trends (e.g., Advantage+ audiences, AI-driven bidding) to keep our edge.

3. Funnel Optimization & Landing Pages

Work with the Product and Web teams to ensure landing pages are optimized for conversion and quality scores.
Implement "Lead Magnet" strategies and experiment with different top-of-funnel (TOFU) vs. bottom-of-funnel (BOFU) approaches.

4. Data Analytics & Reporting

Own the performance dashboard; provide weekly and monthly reports on spend, pipeline generated, and revenue impact.
Use data to identify leakage points in the conversion funnel and propose structural fixes.

5. Cross-Functional Collaboration

Partner with the Product Marketing team to ensure ad messaging aligns with the latest product features and positioning.
Liaise with Demand Generation & Sales teams to ensure lead quality is high and to gather feedback on which campaigns drive the "best" customers.

Interview Best Practices

Keep a notebook & pen handy for quick notes
Ensure a professional setting with your camera on—we value interactive discussions
Rounds may include live demo simulation / use-case walkthrough, so please plan accordingly

About BIK

Vision: BIK helps e-commerce companies unlock more revenue through personalized engagement and automation
Scale: Processing 1B+ events annually with strong month-on-month growth
Fuel: Backed by Sequoia Capital and Y Combinator
People: A high-challenge, high-reward environment built for those who want to solve meaningful problems and grow fast