Principal Growth Marketer

Zapier is hiring a Growth Lead to drive expansion, usage, and pipeline across mid-market and enterprise segments. This is an individual-contributor role with strong cross-functional leadership and authority — you’ll set strategy, own execution, and run experiments across marketing channels to unify our PLG and SLG motions. If you want to do high-leverage work at a profitable, fast-growing company, read on.

About You

• You’ve run growth experiments using signals like PLG product data, and/or external.
• You’re a high agency IC who leads without direct reports — you own prioritization and execution and influence broadly across Product, Demand Gen, Ads, Web, RevOps, Sales, Data, and Finance.
• You’ve run experiments using PLG product signals and/or external account signals and turned them into outbound, in-product, web, and/or ad plays.
• You pair creativity and “hackiness” with strong data rigor — you prototype fast, analyze lift, and repeat.
• You bring commercial rigor: modeling, scenario planning, and impact assessment are second nature.
• You think in loops, inputs, and constraints (not one-off tactics) and thrive in ambiguity.
• You communicate clearly and drive alignment across complex stakeholders.
• You have an analytical background (which can look like a lot of things on a resume), and have worked in growth marketing, demand gen, product growth, RevOps, or CS.
• You have hands-on experience with demand-gen and outbound stacks, web/CMS experimentation, and signal-based tooling (examples: Clay, HubSpot, Marketo, Outreach).

What You’ll Do

• Own Growth Experiments & measurement.
• Own a growth roadmap that balances fast learning with long-term bets; obsess over measurement quality and repeatability so the team can scale successful plays. Move quickly to source, prioritize,

and drive high impact experiments across channels (ads, web, email, outbound, direct mail, in-app, social).

• Create signal-driven plays.
• Translate internal product signals (feature usage,

AI adoption, account behaviors) and external signals into targeted experiments.

• Execute experiments hands-on with Demand Gen,

Ads, Web, and RevOps; shape and report on some experiments for other teams.

• Partner cross-functionally with Product,

Data, Marketing functions, and RevOps to improve instrumentation, accelerate experimentation velocity, forecast and track impact.

• Identify friction in the PLG → SLG funnel;

drive cross-functional fixes; build scalable playbooks for new products/features/enterprise motions.

• Deliver clear measurable increases in upmarket pipeline volume

and engagement from target buyer personas.

• Rapidly identify product signals predicting upgrade/expansion;

establish repeatable experiment cadence and scalable playbooks.

Location

Remote (NAMER)

Employment Type

Full time

Department

Campaign Marketing

Compensation

US$210K – $316K plus equity and bonus

Deadline to Apply

February 27, 2026 at 5:00 AM UTC