Product Designer, Growth Leads

Denver, CO; San Francisco, CA; New York, NY; Los Angeles, CA; Seattle, WA; Toronto, Ontario, CAN - Remote About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy. About the Role: We’re hiring for a Senior Staff Product Designer to shape the future of Gusto’s top-of-funnel experience on Gusto.com as part of the Growth Leads team. This is a rare opportunity to influence how hundreds of thousands of small businesses discover, learn about, and ultimately decide to try Gusto. You’ll craft high-impact, top-of-funnel experiences that drive qualified leads and reflect Gusto’s brand and values. As a key member of the Growth Leads team, you’ll shape how new customers—from employers to accountants—discover and engage with Gusto across Gusto.com. You’ll bring together visual and interaction design excellence, marketing and conversion sensibilities, and a systems mindset for CMS-driven platforms. In line with Gusto’s goal of becoming an AI-native company, you’ll explore how emerging AI technologies can enhance the design process, personalize customer experiences, and improve conversion through intelligence and automation. Whether it’s using AI-assisted tools to accelerate experimentation, or designing responsible, transparent, and human-centered AI-driven surfaces, you’ll help define what “AI-native” means in the context of growth design. Working closely with Product, Engineering, Marketing, Brand, Content, and Data partners, you’ll define strategy, execute high-velocity experiments, and design with empathy—ensuring our growth is both data-informed and customer-centric. About the Team: The Growth team at Gusto is responsible for the entire customer funnel—from the moment someone discovers Gusto, to deciding to use it, to onboarding, setup, and ongoing product adoption. Our work is grounded in a user-centric, value-led approach to growth that prioritizes trust, clarity, and long-term impact. As a key contributor, you collaborate with Engineers, Product Managers, Data Scientists, and strategic partners across Marketing and the business to shape critical moments across the customer journey—including top-of-funnel experiences on Gusto.com. Here’s what you’ll do day-to-day:

• Drive the end-to-end design strategy and execution across Gusto.com and other top-of-funnel touchpoints including campaign-driven experiences.
• Lead vision work to evolve the Gusto.com experience balancing long-term strategic thinking with iterative improvements that drive immediate impact.
• Craft elegant conversion-optimized user experiences that clearly communicate Gusto’s value proposition and build trust with diverse audiences.
• Design for modularity and scale balancing compelling brand storytelling with CMS and system constraints.
• Drive personalized high-impact user journeys tailored to varied customer segments and needs.
• Partner with Marketing Product Engineering Data to craft test data-informed hypotheses launch rapid iterative experiments.
• Develop execute experimentation programs optimize user flows inform decisions scale.
• Stay ahead how AI transforming organic search discovery evolving Gusto.com architecture content strategy remain optimized SEO localized GEO behaviors.
• Leverage AI-assisted tools insights prototype faster surface opportunities design personalized experiences improve conversion.
• Collaborate cross-functional partners define responsible transparent human-centered uses AI growth acquisition experiences.
• Explore prototype AI-enhanced CMS workflows enable dynamic content creation intelligent segmentation faster test iteration.
• Evolve Gusto’s design system brand language support intelligent adaptive experiences—balancing automation human creativity craft.
• Advocate customer-first empathetic design thinking supports trust-centered growth.
• Mentor uplift designers across Growth team—fostering craft experimentation AI fluency across design practice.

Here’s what we're looking for:

• 10+ years product design experience strong focus growth marketing funnel optimization crafting top-of-funnel experiences.
• Portfolio showcases elegant high-conversion design work web responsive surfaces.
• Proven ability design CMS-driven systems modular frameworks complex interconnected product experiences.
• Deep understanding information architecture UX best practices service design principles especially lead generation content-heavy surfaces.
• Strong visual craft sharp eye layout hierarchy brand storytelling.
• Demonstrated ability translate user research data clear actionable design solutions.
• Experience defining prioritizing high-impact design work collaboration cross-functional teams.
• Fluency modern AI design tools e.g., AI-assisted prototyping generative content systems predictive analytics strong desire learn experiment them.
• Ability connect emerging AI capabilities business customer value—balancing innovation ethical transparent design practices.
• Curiosity self-motivation explore how AI accelerate creativity experimentation customer understanding.
• Strong communication collaboration skills low-ego team-first mindset.
• Comfortable working ambiguity driving progress fast-paced iterative environments.
• Track record mentoring coaching designers elevate team-wide design quality.

At Gusto we strive provide rewards empower employees achieve financial personal goals. We offer competitive compensation packages strong emphasis equity based compensation ownership in Gusto. Learn more about Total Rewards Approach page. Cash compensation range this role $172000/yr - $215000/yr Denver & most remote locations $202000/yr - $253000/yr San Francisco Seattle New York Final offer amounts determined multiple factors including candidate experience expertise may vary amounts listed above. Gusto has physical office spaces Denver San Francisco New York City Employees based those locations expected work office designated days approx 2–3 days week or more depending role Same office expectations apply all Symmetry roles subsidiary physical office Scottsdale Note San Francisco office expectations encompass both San Francisco San Jose metro areas When approved work location other than office secure reliable consistent internet connection required Includes non-office days hybrid employees Our customers come all walks life so do we Hire great people wide variety backgrounds not just because right thing do but because makes company stronger If share values enthusiasm small businesses find home at Gusto Proud equal opportunity employer Do not discriminate hiring any employment decision based race color religion national origin age sex pregnancy childbirth related medical conditions marital status ancestry physical mental disability genetic information veteran status gender identity expression sexual orientation other applicable legally protected characteristic Consider qualified applicants criminal histories consistent applicable federal state local law Also committed providing reasonable accommodations qualified individuals disabilities disabled veterans job application procedures Want see candidates perform best ability If require medical religious accommodation any time throughout candidate journey please fill form member team get touch you Gusto takes security protection personal information seriously Please review Fraudulent Activity Disclaimer Personal information collected processed part application subject Applicant Privacy Notice.