Product Marketing Lead

$110K - $210K 3 San Francisco, CA, US Job type Full-time Role Marketing Experience 3+ years

About the role

Product Marketing Lead

About Trellis

Trellis builds and deploys AI agents that help patients access life-saving therapies. Our platform automates the complex administrative workflows that stand between patients and treatment, including document intake, prior authorizations, appeals, reimbursement research, and coverage determination. Today, our AI agents process billions of dollars in therapies annually and support patients across all 50 states. Founded out of the Stanford AI Lab, Trellis combines cutting-edge AI with deep healthcare expertise. We9re backed by Altos Ventures, Y Combinator, General Catalyst, Telesoft Partners, and executives from Google and Salesforce. Joining Trellis means working at the intersection of AI, healthcare, and company-building. You will partner directly with the founders and commercial team to define how Trellis is positioned, launched, and brought to market.

About the Role

We are looking for a strategic and execution-oriented Product Marketing Lead to build the product marketing function at Trellis. You will own product positioning, sales enablement, launch strategy, customer marketing, partnership announcements, and inbound growth. You will work closely with product, sales, partnerships, and customer success to turn complex products and customer outcomes into clear, compelling stories that drive awareness, pipeline, and revenue. Success means every product launch brings together sales, content, partners, events, and PR as one coordinated motion.

What You9ll Do

• Define product positioning and messaging that customers, sales representatives, partners, and the press can clearly understand and repeat.
• Own all sales enablement materials, including pitch decks, product overviews, one-pagers, battlecards, ROI tools, and competitive messaging.
• Build and maintain a sales-enablement library that the commercial team actively uses.
• Lead go-to-market strategy for product launches, integrations, partnerships,and major company announcements.
• Develop customer case studies,testimonials proof points,and campaigns that support salesand generate demand.
• Own partnership marketing including joint announcements co-branded content webinars eventsand co-marketing campaigns.
• Manage websiteand product content ensuring Trellis clearly communicates its value differentiationand customer outcomes.
• Build the inbound marketing strategy across SEO paid advertising LinkedIn content,and webinars.
• Lead eventand webinar strategy including messaging promotion content development sales coordination follow-up.
• Own launch communicationsand PR ensuring major announcements are supported by coordinated content partner activation sales enablement media outreach.

What We9re Looking For

• 3+ years of experience in product marketing B2B marketing sales enablement go-to-market strategy or a related role.
• Experience positioning launching complex enterprise or technical products.
• Exceptional writing storytelling presentation skills.
• Demonstrated ability to create sales materials that improve commercial execution.
• Experience developing case studies website content campaigns webinars or events.
• Strong project management skills ability to lead cross-functional launches.
• Ability to operate independently move between strategy hands-on execution.
• Strong understanding of how marketing contributes to pipeline sales conversion revenue.

Preferred Qualifications

• Experience at an early-stage or high-growth B2B technology company.
• Experience in healthcare healthcare technology enterprise AI workflow automation.
• Experience building product marketing or go-to-market programs from the ground up.
• Experience with partnership marketing SEO paid acquisition LinkedIn events or PR.

What Success Looks Like

• Trellis has clear positioning that sales partners customers press consistently repeat.
• Every major launch brings together product sales content partners events PR.
• Sales representatives have an enablement library they actively use.
• Customer case studies become a consistent source of credibility demand.
• Partner co-marketing webinars generate measurable pipeline.
• Inbound channels contribute a growing share of qualified opportunities.