Product Marketing Manager

Location: Remote (multiple locations including United Kingdom, Ireland, Brazil, Germany, Argentina, Colombia, Mexico, South Africa, and more) Department: Marketing

About Time Doctor

Workforce analytics platform providing AI-powered insights into work productivity and activity.
Helps organizations make smarter decisions, support employee well-being, and lead with trust across remote, hybrid, and in-office teams.

Role Overview

Lead go-to-market (GTM) strategy for Time Doctor’s workforce analytics platform.
Interface between Product, Marketing, Sales, and Customer Success.
Own product positioning, messaging, competitive intelligence, launches.
Ensure new features are launched successfully and understood by target buyers.
Shape workforce analytics category understanding with revenue impact focus.

Who They Are Looking For

Not just writers of messaging docs; must ensure message lands.
Proactive in shaping narrative early.
Experienced in owning full GTM motions end-to-end.
Commercially minded with pipeline impact focus.
Proven GTM launch ownership in B2B SaaS.
Strong writer able to simplify complex product capabilities.
Curious about AI and using it to work smarter.

Key Responsibilities

Go-to-Market & Product Launches

Partner with Product from discovery to launch with market intelligence and buyer context.
Lead cross-functional GTM planning aligning Sales, Marketing, Customer Success from day one.
Define launch messaging enablement materials campaign inputs for sales-led and product-led growth.

Positioning & Messaging

Own product positioning and messaging framework ensuring clarity and differentiation.
Translate product capabilities into outcome-focused narratives for personas/industries/buying stages.
Maintain consistent messaging across launches campaigns sales materials website pages.
Contribute to pricing and packaging discussions.

Sales Enablement & Revenue Impact

Provide Sales tools like battlecards objection guides product narratives.
Use sales conversations data to refine messaging continuously.
Support competitive deal cycles with timely intelligence.
Strengthen value communication to support pipeline growth.

Product Adoption & Expansion Enablement

Work with Product Customer Success on positioning new features for adoption expansion.
Develop messaging for onboarding upgrades product-led growth initiatives.
Analyze customer feedback product usage to improve messaging enablement.

Market & Customer Insight

Develop expertise in buyers’ purchasing process evaluation criteria for workforce analytics platforms.
Own win/loss analysis competitive intelligence turning findings into actionable insights.
Monitor trends in workforce analytics productivity distributed work to keep narrative ahead of market.
Use AI tools to enhance marketing workflows with an experimentation mindset.

Job Requirements

Experience & Background

5+ years in Product Marketing in B2B SaaS companies.
Proven leadership of GTM strategies for SaaS products or major feature launches (not just contributors).

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Skills & Expertise

Strong skills in positioning messaging frameworks competitive analysis.

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Communication & Collaboration

Ability to translate complex capabilities into clear business value narratives.

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Analytical & Technical Skills

Analytical thinking using market insights customer data for evidence-based positioning messaging.

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Language & Tools

Excellent English written communication producing consistent brand narratives across formats (one-pagers battlecards headlines).

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Innovation & Remote Work Experience

Hands-on use of AI tools in marketing workday activities.

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Success Metrics

Metrics & Outcomes

Successful GTM launches for products/features.

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Adoption & Impact

Strong adoption of new capabilities by customers.

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Sales Enablement Impact

Sales team confidence in positioning messaging.

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Pipeline Contribution

Contribution to pipeline growth via improved storytelling.

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Why Join Time Doctor?

default 100% remote async-first work model mission-driven shaping future of work strong product-market fit collaborative high-performing team competitive pay + 30+ days PTO default

Hiring Approach:

default Full-time remote role equal opportunity employer valuing diversity inclusion global hiring as employee or contractor depending on location default

Company Overview:

default Global team building future of workforce analytics focused on visibility trust performance growth 150+ team members across 35+ countries async-first collaboration valuing data-informed decisions mission empowering people companies through data trust leadership