Sales Development Representative

We’re building the next generation of employee benefits infrastructure. Happl helps global teams design, manage, and scale benefits using AI across flex allowances, benefits, insurance, recognition, and wellbeing in one platform. Happl is backed by investors like YCombinator and 6Degrees Capital; awarded UK’s top 100 startups for 2026.

About the Role

This role sits within Happl’s Go-To-Market (GTM) team working closely with Sales, Marketing, Product, and Leadership to drive our next phase of growth. As a Business Development Representative, you’ll be the first point of connection between Happl and future customers. You’ll identify and engage forward-thinking companies, open meaningful conversations with HR and Finance leaders, and build the pipeline that powers our expansion. You’re not just generating leads; you’re creating opportunities, building relationships, and helping organisations discover a better way to support their people. Your work will directly shape Happl’s growth and play a key role in scaling a new category of employee benefits infrastructure.

Responsibilities

• Own the top of Happl’s sales funnel; create high-quality pipeline that fuels our growth
• Identify and engage ambitious companies ready to modernise their employee benefits
• Open conversations with HR, Finance, executive leaders at high-growth/enterprise organisations
• Build strategic target account lists; execute thoughtful outreach campaigns
• Create opportunities via calls, email, LinkedIn, events, outbound campaigns
• Partner closely with Account Executives to convert opportunities into customers
• Become an expert in Happl’s product, market & customer pain points
• Use modern GTM tools, data & AI to maximize impact
• Feed insights back to product & leadership to shape GTM strategy & positioning

Requirements

• 2+ years experience in BDR/SDR/sales/customer-facing role (SaaS/startup a plus)
• Highly motivated & ambitious; excited to build something early-stage
• Confident communicator with senior stakeholders (HR/Finance/leadership)
• Curious & coachable; eager to learn about sales/startups/employee benefits space
• Organized with strong attention to detail & follow-through
• Comfortable using CRM/LinkedIn/email/AI tools like ChatGPT
• Self-starter mentality with ownership/accountability
• Ambition to progress into Account Executive or senior commercial roles as you grow

Candidates not meeting every requirement but fitting trajectory are encouraged to apply.

Why Join Happl?

• Shape future of employee benefits.
• Competitive base salary + commission.
• Meaningful equity in early-stage business.
• Flexible hybrid working from day one.
• Access to Happl benefits platform.
• Optional Private Health Insurance enrollment.
• Optional Dental insurance including family cover.
• Flexible Wellbeing budget for personal use.
• Learning & Development allowance.
• Pension scheme from day one.
• Rapid career progression in scaling commercial team.
• Opportunity to influence how company sells.

Interview Process:

1. 20-min Intro call with Ben (COO & CoS)
2. 30-min deep dive with Keith (CCO)
3. Short Task
4. 30-min deep dive with Ben T (CEO & Founder)

Additional Details:

Location: London Team: GTM Working arrangement: Hybrid (3+ days in office) Job code: #BS-L1