SDR Manager

We’re building the next generation of employee benefits infrastructure. At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform. Happl is backed by leading investors such as YCombinator, 6Degrees Capital, and more, known for backing leading companies such as Deel, Rippling, Airbnb, Coinbase, Dropbox, and most recently was awarded a place in the UK’s top 100 startups for 2026. About the role As SDR Manager at Happl, you’ll build and lead the team that fills our pipeline before a single Account Executive ever picks up the phone. You’ll hire, coach, and manage a growing team of SDRs, while staying hands-on yourself, prospecting alongside them, refining the playbook, and setting the standard for what great outbound looks like at Happl. You’ll work closely with leadership and our Account Executives, sitting right at the top of the funnel. That means owning pipeline coverage targets, translating positioning and messaging into sequences that actually land, and making sure every qualified conversation your team creates is one an AE is excited to pick up. We’re at the point where our GTM motion is being built, not inherited. That means this role isn’t about running an existing machine, it’s about building the outbound engine from the ground up: the process, the tooling, the team, and the culture that will define how Happl generates pipeline as we scale. What you’ll be doing

Hiring, onboarding, and coaching a team of SDRs,... building the outbound function from the ground up
Owning outbound pipeline generation targets,...
Carrying a personal book of prospecting alongside the team,...
Running regular 1:1s,...
Building and refining outbound playbooks,...
Tracking SDR KPIs,...
Partnering with Marketing on lead scoring,...
Working with AE’s & Marketing on ICP refinement,...
Handling trickier objections,...
Using AI tools like Claude and ChatGPT to speed up prospecting research,...
Building recruiting pipeline for future SDR hires...
Reporting on team performance...
Building culture of accountability...
Owning handoff between SDRs and AEs...

What we’re looking for

3+ years as an SDR or BDR in B2B SaaS environment
Some experience leading or managing other SDRs or readiness to manage
Sharp coaching instinct
Comfortable with CRM & sales engagement tools
AI-native instinct using Claude & ChatGPT
Excellent written & verbal communication skills
Competitive & resilient mindset
Experience building/scaling SDR function an advantage
Familiarity with HR tech or employee benefits a bonus
Entrepreneurial & hands-on approach

If you don’t meet every requirement but feel this fits your trajectory we’d still love to hear from you. What to expect Player-manager role judged on team's pipeline output & personal work; calls made; sequences written; deals helped create. Outbound sales requires adaptability & energy maintenance. Opportunity to build Happl’s SDR function from ground floor. Ownership over sales team operations. Why join Happl

Building something meaningful—the future of company support for people
Competitive salary & commission reflecting impact
Real equity stake
Hybrid working from day one
Your own Happl account
Private Health Insurance
Dental insurance including family cover
Personal Wellbeing budget
Dedicated L&D budget
Pension

About the Interview 1. Call 1: 20-min Intro call with Ben S (Head of Operations) 2. Call 2: 30-min deep dive with Andrew & Keith (AE & Finance) 3. Call 3: 30-min deep dive with Ben T (CEO & Founder) Additional Details Location: London,... Holborn Team: Sales & GTM Working arrangement: Hybrid (3+ Days in Office)