Senior Content Marketing Manager

Remote - USA Marketing/Growth 6 Product Marketing / Full-time / Remote

Hello, we9re Instrumentl. 👋

Nonprofits do some of the most important work in the world, and most of them are still managing grants in spreadsheets. We9re fixing that.A0 Instrumentlis a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. More than 5,500 nonprofits use Instrumentl to discover, track, and win grant funding, from local community organizations to the San Diego Zoo and the University of Alaska. Collectively they9ve moved over $1 billion through our platform. We9re doubling year over year, customers love us (NPS 65+, Ellis PMF 60+), and we9re hiring people who want to build something that matters.

About the role:

We9re hiring aSenior Content Marketing Manager, reporting to the Senior Product Marketing Manager, to own Instrumentl9s content ecosystem as we evolve from a grant discovery tool into a full-lifecycle grant operating system. You9ll steward our editorial vision and brand voice across every channel, drive full-funnel growth, and shape how nonprofits discover and trust Instrumentl as the platform they can9t live without.

What you'll do:

SEO & Organic Growth

• Partner with growth product, agencies, and freelancers to grow SEO and GEO traffic quarter over quarter
• Guide keyword and topic strategy, set the bar for editorial quality, and develop subject matter expertise in grants and nonprofit fundraising
• Stay current on how generative search is reshaping content distribution and bring a POV on what to test

Editorial & Brand

• Develop and steward Instrumentl9s editorial vision and brand voice across blog, newsletter, social, and events
• Build and run a content calendar where every asset earns its keep, turning one webinar or report into downstream pieces across channels
• Get hands-on with the highest-leverage work: original research, product copy, and flagship pieces where editorial judgment matters most

Full-funnel Content & AI Workflows

• Partner with product marketing and growth on ad campaigns, gated assets, landing pages, sales collateral, and nurture sequences
• Set up AI workflows the rest of the team can use to draft and QA on-brand copy quickly without diluting our voice
• Manage a roster of freelancers and agencies to execute at scale

What we're looking for

Required

• 6+ years of experience in content marketing or content strategy
• Experience owning both demand-gen content (SEO, gated assets) and editorial/brand-building content (thought leadership, original research)
• SEO and GEO fluency: keyword strategy, on-page execution, and technical SEO basics
• Strong writer with editorial judgment: you can spot AI slop, surface-level filler, or a clunky sentence at a glance
• Ability to quickly develop subject matter expertise in a complex domain through research and SME interviews

Nice to Have

• Experience with nonprofit, social impact, or mission-driven organizations
• Background in grants, fundraising, or nonprofit operations
• Experience managing freelancers and agency relationships

Compensation & Benefits

For US-based candidates,...