Senior Content Marketing Strategist

WordPress VIP is the world’s leading enterprise content management platform. We help the world’s leading companies (including Meta, Salesforce, and Disney) create innovative digital experiences with WordPress.

The role

The Senior Content Marketing Strategist at WordPress VIP owns how content earns brand authority, accelerates pipeline, and defines our POV on the future of the web. You decide what content we make and when, you ship original research that lands category claims, and you own the visibility game on search and AI-driven discovery. There are three surfaces to this seat: The plan: what content we make, when we ship, and how it ladders to business priorities. The originals: substantive research reports anchored in proprietary data that define where the enterprise web is going next. The visibility: the SEO and AIO strategy that puts WordPress VIP in front of buyers when they’re looking, whether that’s traditional search or LLM-driven discovery. AI is in your daily practice—not a tool you’ve heard of, a way you work. You build the agents and workflows that take volume work off your plate so you spend your time on judgment, taste, and the calls only a human should make. You operate alongside contractor partners across SEO, copywriting, and PR-content coordination, and you decide what stays human and what moves to agents as the team’s tooling matures.

What you own

• The content strategy. Translate business priorities into a content plan that spans the buyer journey, from category POV to bottom-funnel enablement. Run intake from PMM, Sales, and IMM partners; prioritize what makes the calendar and what gets cut. The editorial calendar is yours—ambiguity about what’s next on the team’s plate ends with you. Production happens with your teammates/agents.
• Original research and POV reports. Ship research reports every quarter, each anchored in proprietary data and a take worth defending. Design the research, run the analysis, write the narrative. Source the data from VIP customer interviews, owned-platform performance, and commissioned audience surveys. The goal is that every report earns citations and creates a drumbeat of research-backed thinking that compounds brand authority over time.
• SEO and AIO. Set strategy for how we win on traditional search and LLM-driven discovery—ChatGPT, Claude, Perplexity, AI Overviews. Identify must-win queries, build the playbook for earning citation and traffic, and close the loop on what’s working. Brief SEO contractor partners on execution; own the on-page strategy and the call on where to invest next.
• Brand voice and editorial standards. Author and maintain the brand voice and usefulness/nerdiness rubric that every piece of content runs against—your work and the team’s. Evolve it as the brand evolves; audit drifts back into the standard rather than letting them accumulate.
• Performance and pipeline contribution. Own the team’s read on its own performance—blog rankings and sessions, GTM campaign LP and email performance, tentpole engagement and afterlife. Make the refresh/retire calls, lead post-campaign retros with IMM partners, and close the loop on what actually drove pipeline. The team’s narrative about whether content is working comes from you.
• Reactive activations. Spot the moments worth jumping on—competitor news, industry milestones, NASA-style cultural openings—and drive a fast play with the agent stack.
• Case studies. Own the customer-stories engine end-to-end: intake from customer-facing teams,...