Position: Senior CRM Manager Location: Australia & New Zealand Department: Marketing – Brand and Creative Employment Type: Permanent Full Time / Remote About Envato:

Purpose-driven company empowering creatives to thrive.
Offers world-class assets, AI tools, and tutorials for creatives.
Committed to flexible, inclusive work culture with core values: Community Spirit, Build Our Future, Embrace Diversity, Make It Happen, Make Envato Proud.
Recently acquired by Shutterstock Inc in 2024.

About the Role:

Lead Envato’s CRM and lifecycle marketing strategy focusing on email marketing performance and customer engagement.
Own end-to-end CRM content strategy including segmentation, campaign planning, execution, and optimisation.
Develop and empower a team of CRM specialists.
Partner cross-functionally to deliver personalised customer experiences.
Shape lifecycle initiatives supporting marketing and growth objectives.

Key Responsibilities:

Lead, coach, and develop CRM team.
Manage email marketing calendar aligned with brand/product/business priorities.
Define and execute data-driven CRM/lifecycle strategies for acquisition, activation, retention.
Design/optimise customer segmentation for targeted communications.
Oversee CRM campaign strategy, execution, optimisation across customer lifecycle.
Improve CRM processes for efficiency and scalability.
Champion AI, automation, emerging tech for personalisation and operational effectiveness.
Use Iterable and other CRM tech to build scalable automated lifecycle programs.
Analyse campaign performance/customer data for insights and improvements.
Collaborate with Research, Brand, Marketing, Product, Tech, Customer Success teams.
Ensure best practices in email marketing (deliverability, compliance, testing).
Contribute to broader marketing strategy as senior Marketing division member.

Candidate Requirements: Essential:

8+ years experience in CRM/lifecycle marketing with strong email marketing focus.
Experience leading high-performing teams with attention to detail.
Deep knowledge of email marketing best practices (segmentation, automation).
Hands-on experience with Iterable or similar platforms; strong technical aptitude in CRM systems.
Strong analytical skills; ability to translate data into insights.
Excellent copywriting/editing skills for customer-focused messaging.
Strong stakeholder management across Marketing/Product/Customer Success.
Experience leveraging AI/automation for CRM performance/personalisation improvements.
Ability to optimise processes for innovation/continuous improvement.
Knowledge of data privacy/compliance regulations (SPAM Act, GDPR).

Desirable:

Experience in global/digital/subscription businesses.
Familiarity with customer research methodologies applied to lifecycle strategy.
Knowledge of CDPs including data unification/audience segmentation.
Experience contributing to senior-level marketing strategy/planning.

Life at Envato Benefits:

Flexible remote-first working across Australia/New Zealand with work-life balance flexibility
Work from Anywhere option up to 3 months/year
Annual connection budget for team meetups
Learning budget and study leave
Home office allowance plus monthly support
Holistic wellbeing assistance program
Volunteer leave (2 days/year)
Parental leave (20 weeks paid primary carer; 6 weeks paid secondary carer)

Additional Notes:

Commitment to responding to all applicants
Encouragement for neurodiverse/underrepresented candidates; reasonable adjustments available
Use of AI tools in hiring process with human final decisions