USD per year
Senior Demand Generation Manager
Location
New York City
Address
New York City, New York
Employment Type
Full time
Location Type
Hybrid
Department
Marketing
Compensation
- OTE $145K – $190K • Offers Equity
About Abacum Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions. Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in Toronto and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more. We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch. Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning! The Senior Demand Generation Manager is the team's experimentation engine. Your job is to find the next unit of pipeline wherever it's hiding, and you'll be pointed at paid, SEO, AEO, partner-driven distribution, and channels nobody here has tried yet, depending on where the opportunity is. You spin things up fast, measure honestly, then scale what works and kill what doesn't. We're hiring for range and aggression more than a single specialty. Most strong candidates will be T-shaped, with real depth in growth hacking, paid or content syndication, and the ability to operate across the rest. We're also open to less conventional backgrounds for this seat: a GTM engineer who builds growth systems, a former founder who did all of this out of necessity, and a technical marketer who automates rather than grinding manually. If you build, test, and think from first principles, we want to talk. The premise of the role is that AI is changing how this work gets done and how buyers find software, and the standard FP&A demand playbook is going stale. You're the person who treats that as an opening, not a threat.
What you'll own
- The experimentation roadmap: a steady pipeline of structured tests across channels, audiences,...messaging,...landing pages,...each with a hypothesis...and a logged result.
- New-channel discovery...Connected TV,...B2B influencer...partner voices,...communities,...Reddit,...content syndication,...programmatic,...AI-answer surfaces: figure out which ones produce a pipeline for us...and which are noise.
- The systems that make experiments cheap to run....You'll build with modern tooling (automation in n8n,...enrichment in Clay,...AI in the loop,...scripting where it helps) so testing fast is default...
- Hands-on execution across whatever you're testing....This is a building role...
- Honest measurement....You instrument what you launch...you're first to call your own experiment dead.
What we're looking for
- A few years in growth,...demand or growth marketing; T-shaped with depth in paid or content syndication; or an adjacent builder profile (GTM engineer,...ex-founder,...technical marketer).
- A bias to action...comfort with ambiguity....You don't wait for brief; you find opportunity...build toward it.
- You think from first principles....You can look at channel everyone "knows" doesn't work for B2B...decide if still true.
- Comfortable with modern tooling...automation....Bonus if used AI to do things that used to take team.
- You read data...make calls from it....You're not precious about ideas that aren't working.
- You're genuinely curious about how AI reshapes demand & search; you'd rather build for that than defend old playbook.
Nice to have: B2B SaaS or office-of-the-CFO audience experience; AEO/GEO work; PostHog or similar; portfolio of weird experiments that worked (or failed instructively).
Why take it
Most senior demand roles hand you channel & target....This one hands mandate to find what's next & budget & air cover to chase it....You report demand leader...sit close pipeline number...your wins become playbook rest team runs....If wanted seat where experimenting job rather than side project...this it. Benefits
- Competitive compensation including equity package
- Competitive vacation policy
- Medical Insurance
- L&D budget
- Access to Meditopia (wellbeing platform)
- Language courses (English / Spanish)
Our Values *Customer Obsession:* We share understanding Abacum's sole purpose create value customers & relentlessly deploy creativity & energy end. *Audacious Ambition:* We dream big & embrace discomfort....assume risks...make on-time mistakes & learn accomplish goals methodically. *Good People:* We self-reflective & praise diversity thought....don't justify end means & know where draw line....have fun every day. *Tough Love:* We truly care everyone team & embrace honest feedback & radical candor ways genuinely help each other. Qualified applicants receive consideration without regard race,color,religion sex sexual orientation gender perception identity national origin age marital status protected veteran status disability status. Compensation Range: $145K - $190K
Abacum is an AI-native FP&A platform designed for FP&A teams to plan, report, model, and forecast on one platform. It connects source systems, automates busywork, and provides leverage for teams to lead. Features include AI Intelligence (Backsolving, Data Cleaning, Classification, Anomaly Detection, Modelling, Scenario Planning, Forecasting), Collaborative Financial Planning, Financial Reporting with dashboards and AI summaries, and Data Management with self-service integrations and ETL. Built for continuous collaborative planning that stays in sync with business growth. Supports FP&A processes year-round including Budgeting & Forecasting, Headcount Planning, Revenue Planning, Scenario Planning, Investor Reporting, P&L/BS/CF reporting, and Roll Ups. Offers expert onboarding and support included. Self-service & scalable by design; designed for adoption beyond finance; finance-owned not expert dependent. SOC 2 Type II certified, ISO 27001 certified, GDPR compliant.
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