Senior Director, Revenue Marketing

Remote - USA A little about us…Fleetio is a modern software platform that helps thousands of organizations around the world manage their fleet operations. Transportation technology is a hot market and we’re leading the charge, with raving fans and new customers signing up every day. We raised $450M in Series D in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation! More about our team and company:

Fleetio overview video: https://www.youtube.com/watch?v=IlvIbwZT3oU
Our careers page: https://www.fleetio.com/careers

Who you are The ideal candidate for this role will lead a team of data-driven marketers across web, content, digital, and lifecycle programs—owning full-funnel accountability. The ideal candidate is both strategic and hands-on, thrives in transformation, and has proven success driving 20%+ YoY pipeline growth in B2B SaaS.

Your impact

Pipeline Ownership & Growth

Own the marketing pipeline number across SMB, MM, and ENT segments—partnering with Sales and RevOps to set goals, forecast accurately, and measure what matters.
Build a predictable, data-backed revenue engine that drives consistent 20%+ YoY pipeline growth.
Implement and evolve a performance framework rooted in cohort-based measurement, CAC efficiency, and ROI visibility across all channels.
Drive alignment and rhythm across Demand Gen, Digital, and Lifecycle teams to maximize performance and conversion across every stage of the funnel.

Digital & Lifecycle Marketing

Lead web, content, SEO, and digital channels to increase traffic, conversion, and qualified pipeline.
Oversee lifecycle and nurture programs to improve engagement, retention, and expansion.
Build and optimize integrated campaigns with performance measurement frameworks.
Partner closely with RevOps to ensure attribution accuracy and reporting integrity.
Champion experimentation through continuous A/B testing, creative iteration, and messaging refinement.

Data, Insights & Accountability

Drive a culture of performance, accountability, and optimization—connecting every initiative to measurable business outcomes.
Collaborate with Marketing Ops to leverage AI and automation for reporting, segmentation, and campaign execution.
Implement industry best practices around full-funnel analytics, including conversion velocity, multi-touch attribution, and LTV:CAC ratios.
Own reporting cadence to ELT—translating performance data into insights, actions, and strategic recommendations.

Leadership & Development

Act as a player-coach—mentoring team members while staying close to the data and details.
Build and develop a high-performing marketing team that thrives in transformation and cross-functional collaboration.
Partner with the CMO to align goals,...