Senior Manager, Developer Advocacy

Location: Remote, EMEA; Remote, North America

Company Overview

GitLab is an open-core software company developing an AI-powered DevSecOps Platform used by over 100,000 organizations. The company emphasizes AI integration in workflows and values a high-performance culture driven by continuous knowledge exchange.

An overview of this role

As Senior Manager, Developer Advocacy, you will:

• Inspire and enable developers to be more productive with GitLab.
• Combine team leadership and hands-on technical advocacy with strategic thinking.
• Lead a team of Developer Advocates creating technical content and engaging the community.
• Craft demos, tutorials, blog posts; code alongside developers; engage with the community.
• Identify developer needs to inform GitLab's roadmap.
• Work cross-functionally with R&D, Marketing, and Sales to influence product and GTM strategy.
• Focus on emerging technologies like AI coding assistants.

Recent work examples include:

• GitLab Duo Agent Platform public beta announcement
• Comprehensive guide to GitLab DAST
• MCP product tour
• A day in the life of a developer with GitLab Duo Agent Platform
• The Developer Show (YouTube)

What You’ll Do

• Lead and develop a team of Developer Advocates.
• Coordinate team efforts across content, engagement, and cross-functional work.
• Create technical content: tutorials, demos, conference talks showcasing GitLab's DevSecOps capabilities.
• Engage directly with developers to understand workflows and challenges.
• Synthesize community feedback into actionable insights for Product and Engineering teams.
• Build and maintain demo environments showcasing platform capabilities (CI/CD, security scanning, AI-powered development).
• Collaborate with customers for technical guidance and real-world use cases.
• Measure and report advocacy impact using data.

What You’ll Bring

• 4+ years leading developer advocacy teams or 7+ years in developer advocacy/relations/technical evangelism roles.
• Deep understanding of DevOps practices and modern software development workflows.
• Hands-on experience with Git workflows and collaborative development practices.
• Knowledge of AI coding assistants integration into development workflows.
• Proven track record creating technical content (blogs, videos, workshops).
• Strong coding skills for building demos and contributing to open source projects.
• Experience gathering/synthesizing technical feedback from diverse user communities.
• Excellent written/verbal communication skills adaptable to different audiences.
• Data-driven mindset measuring content/program effectiveness.
• Ability to work autonomously in a remote, asynchronous environment.

About the team

The Developer Advocacy team is globally distributed. They drive adoption through content creation, customer/community engagement, and influencing company strategy aligned with user needs. The team collaborates closely with Product, Engineering, and Marketing.

Salary Information (United States)

Base salary range: $154,600 - $331,200 USD Note: Salary range applies to US residents only; excludes bonuses/equity/benefits.

How GitLab will support you

• Benefits supporting health, finances, well-being
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental leave
• Home office support

Employment Type & Remote Work Information

All roles at GitLab are remote. This role is explicitly listed as Remote for EMEA and North America regions. GitLab hires globally but some roles may have location-based eligibility requirements.