Senior Manager of Experiential Marketing

WordPress VIP is the world’s leading enterprise content management platform. We help the world’s largest companies (including Meta, Salesforce, and Disney) create innovative digital experiences with WordPress.

The role

The Senior Manager of Experiential Marketing leads the strategy, execution, and measurement of WordPress VIP’s global portfolio of in-person events. This role partners closely with Sales, Customer Success, Partnerships, and Marketing to deliver experiences that generate pipeline, accelerate deals, and strengthen customer relationships. The focus is on revenue-generating events, including third-party sponsorships, proprietary events, and customer programs. You will also support brand and thought leadership events where there is a clear opportunity to drive demand. You’ll work alongside a peer senior experiential marketer and a small senior lab of marketers, each with deep expertise in a different discipline. Together, the team deploys against the highest-priority revenue opportunities across the business. You bring deep expertise in experiential marketing and credible breadth across the broader marketing mix. You are equally comfortable shaping event strategy, interrogating pipeline data, and determining where events can have the greatest commercial impact. You are AI-fluent, highly analytical, and experienced across the full spectrum of enterprise events—from major industry sponsorships to highly targeted executive programs.

What you own

Pipeline & Demand Generation

• Own the pipeline contribution strategy for every assigned event–define target account lists, set opportunity goals, and work with Sales to activate before, during, and after.
• Design event programs with a clear path to sourced pipeline: identify and prioritize ICP-fit attendees, build intent-based outreach with BDR and Sales partners, and ensure every event has a follow-up motion in place.
• Track and report on SAOs sourced, pipeline influenced, and deals accelerated–and use that data to improve future event ROI.
• Ensure Salesforce campaign setup, lead capture, and post-event follow-up sequences are in place before the event.

Event Management & Operations

• Own end-to-end project management for assigned events: event agency relationship, timelines, vendor sourcing, venue and AV, catering, production schedules, swag, and budgets.
• Serve as the on-site lead for execution: own the run-of-show, manage logistics in real time, and solve problems before they become visible to attendees.
• Manage contracts, invoices, and expense tracking to ensure on-budget delivery and timely AP processing.
• Scope events fully before SOW execution: anticipate needs like swag sourcing, shipping logistics, and staffing early enough to avoid downstream gaps.

Integrated Marketing

• Develop the full event marketing plan: audience segmentation, campaign calendar, content requirements,...