Senior Manager, Segment Campaign Strategy

Anywhere in the United States Our mission at Greenhouse is to make hiring work for everyone – so we go to great lengths to hire great people because we believe that they’re the foundation of our success. At Greenhouse, you’ll join a team that collaborates purposefully, fosters inclusivity, and communicates with transparency and accountability so we can achieve our mission. Join us to do the best work of your career, solving meaningful problems with remarkable teams. Greenhouse is looking for a Senior Manager, Segment Campaign Strategy to join our team! Reporting to the Director, Campaign and Audience Strategy, the Senior Manager, Segment Campaign Strategy is the data-driven people leader for our priority segments, providing structure, focus, and clear prioritization across full funnel growth campaigns. This role owns the campaign strategy and roadmap for our most strategic segments and is ultimately accountable for how integrated campaigns contribute to marketing sourced pipeline and revenue for those segments. You will not own overall segment positioning or product GTM; instead, you partner closely with Product, Content, Demand Gen, then translate their segment narratives and product stories into integrated, full funnel programs to activate the team across marketing channels. You’ll ensure that what we run for our priority segments is clearly tiered by GTM audiences and that product and content campaigns are woven into a cohesive segment strategy rather than operating in silos. You work cross functionally with Content, ABM, Partner Marketing, Customer Marketing, and channel owners across Growth and Demand Generation so every channel understands its role in the segment plan and we show up in the market with one unified, segment specific story. As a data driven people leader, you balance strategy and execution – owning critical campaigns yourself while managing a small team of segment marketers to deliver measurable, scalable programs that hit revenue goals.

Who will love this job

• A segment minded strategist: you understand complex B2B sales cycles with large buying committees, vertical and account tiering logic, and how to build programs that serve segment and territory based motions rather than one size fits all campaigns.
• A full funnel campaign architect: you enjoy designing integrated programs that connect product launches, content campaigns, events, ABM plays, and partner motions into one cohesive segment plan across channels.
• A data driven campaign marketer: you see trends and opportunities in every report you look at, and you use campaign performance (or lack thereof) to determine the next step forward across the full funnel.
• A people first marketing leader: you find fulfillment in building and coaching marketers, bringing structure to ambiguous situations, and helping the team prioritize the most impactful work for our priority segments instead of doing “all the things.”
• A sales savvy operator: you thrive working closely with Sales leaders and frontline AEs/AMs, and you may even bring prior sales or field experience that you’ve carried into a marketing career.
• A partner to Product and Content: you’re energized by collaborating on personas, positioning,...