Senior Offline Media Manager

Denver, CO; San Francisco, CA; New York, NY; Las Vegas, NV; Atlanta, GA; Phoenix, AZ About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy. As a Senior Offline Media Manager, you will be responsible for growing and managing various brand campaigns. You will also build fast-growing marketing campaigns, focusing on B2B and SaaS. As a key member of the media team, you’ll work closely with the following teams to deliver on marketing goals: web marketing, marketing analytics, product marketing, engineering, legal, and creative. You’ll scale our programs with multi-million dollar budgets amongst an ambitious team, managing both the strategy and execution. You’ll help us devise cross-channel campaigns and help drive advancement in our analytic capabilities. If you have experience with revenue driven campaign management and want to dramatically scale a disruptive company, we would love to hear from you! Here’s what you’ll do day-to-day:

• Strategize, execute and optimize best-in-class brand media campaigns, to drive brand awareness and customer acquisition metrics.
• Develop allocation of media resources across offline brand media channels (e.g. Linear TV, CTV, Online Video, Network Radio, Streaming Audio, Podcasts).
• Own campaigns from end-to-end including planning strategy, tactical execution, vendor management, measurement, and reporting.
• Drive development of target audience, target consumption habits, competitive analysis, KPIs by funnel stage,...