Senior Performance Marketer (FT, remote European timezone)

Job Description

We are hiring a senior performance marketer who can scale yhangry’s demand side (meaning people looking for private chefs) and deliver profitable bookings. You are not (only) a Google Ads operator. You are a performance-driven growth builder excited to drive real bookings and revenue. You will own the entire acquisition engine: paid traffic, creative production, landing page conversion, tracking, and unit economics. Your mission is to discover and scale the winning acquisition model that increases our ROAS and profitably 10x’s our bookings.

Responsibilities breakdown

50% - Paid ads: Build and run structured testing roadmaps for our paid ad channels. Scale our Google and Meta ads account 10x while maintaining/improving our profitable ROAS. Test different campaign formats, structures, creatives, channels e.g. TikTok, Pinterest, Youtube, Spotify etc. Implement aggressive test-and-learn cycles to increase ROI. Launch campaigns in new geos as we expand globally.
20% - Creative production and iteration: Build a repeatable creative machine and test 20-30 new creatives per month. Improve performance, creative standards and build a library of winning formats to continue iterating / optimising.
20% - Conversion rate optimisation: Create hypothesis and testing roadmap for ad landing pages to create a personalised acquisition journey and maximise conversion. Iterate on messaging, positioning, user flow based on data insights.
10% - Performance analysis and reporting: Own reliable conversion tracking, offline conversions data and attribution across different channels. Build dashboards and reporting automation. Evaluate performance and opportunities based on commercial value: ROAS, CAC, AOV, LTV etc.

Who You Are

You are not just a channel manager — you are a growth hunter. You are obsessed with answering the question: “What is the winning acquisition model that takes this business from good to category-defining?” You get energy from:

Running experiments that challenge assumptions
Finding breakthrough ROAS, not incremental gains
Turning complex data into insight and profit
Owning performance fully: from first click to revenue

Requirements (Must Haves)

6+ years of hands-on experience in Google Ads

Scaled ad spend to $200k+ per month across multiple channels
Demonstrated 3-5x ROAS improvements

Acquisition experience in B2C marketplaces or local services (Airbnb, DoorDash/Deliveroo, Thumbtack, Bark, Shef, etc.)

5. Deep, up to date knowledge of Meta, Google fundamentals and their mechanics

Experience with landing page A/B testing

Experience with creative testing frameworks

High technical rigor in tracking, attribution and analytics
Deep technical capability with:

GA4
Google Tag Manager
Dashboarding e.g., Looker Studio
Conversion tracking & feed setup

Bonus Points

Technical background e.g., computer science or engineering

Self-sufficient in setting up server-side tagging, call tracking, enhanced conversions

Experience modeling LTV/CAC across cohorts

SQL, BigQuery experience

5. UGC production management (Canva, Capcut etc), including use of AI-generated creatives (Midjourney, Runway, ChatGPT)

Salary Range

$50K - $100K

Location

London, England, GB / Remote (GB; RO; ES; RS; PL; PT; CZ; GR; IT; EE; LT)

Employment Type

Full-time

Experience Level

6+ years

Remote Work Mention

Remote work available within European time zone.

Application URL

[https://yhangry.typeform.com/to/IqhXgdwo](https://yhangry.typeform.com/to/IqhXgdwo) If you don’t apply via the Typeform, your application won’t be considered.