Senior Product Marketing Lead

• Remote - Americas
• Creative

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About the role

We're hiring a Senior Product Marketing Lead for Retail Hardware to drive the strategy and execution of Shopify’s Point of Sale (POS) hardware portfolio. The ideal candidate has proven experience in hardware product marketing within retail and a knack for translating complex technical concepts into clear, impactful narratives that drive adoption and retention. This person will be a creative, collaborative and strategic leader who synthesizes merchant feedback, competitive intelligence, and market trends to develop high-impact positioning and go-to-market strategies for our hardware products and retail solutions. Please note: this is a senior lead-level Individual Contributor (IC) role and will not include people management responsibilities.

What you'll do:

• Develop deep merchant, product and competitive context: Continuously analyze merchant feedback from support tickets, sales conversations, community forums, and direct merchant research to identify pain points. Maintain a deep understanding of the retail hardware competitive landscape and track competitor product announcements. Use this information to identify strategy and positioning opportunities for hardware products.
• Develop differentiated narratives: Develop product narratives and positioning that differentiate Shopify's retail hardware portfolio from competitors.
• Lead hardware GTM strategy: Own end-to-end go-to-market planning for hardware launches, including SKU strategy, pricing positioning, channel coordination, and cross-functional execution with Product, Supply Chain, Operations, Creative, Sales, and Support teams.
• Create merchant-centric content: Develop compelling storytelling for retail merchant audiences, including case studies, product guides,...