Senior Regional Marketing Manager, EMEA

Remote, EMEA GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100 trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. *Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.*

An overview of this role

As a Senior Regional Marketing Manager, EMEA on GitLab's Regional Marketing team, you'll guide the strategy and execution of integrated programs that help increase pipeline growth across the EMEA region. You'll work closely with Sales, Marketing, Product, and Ecosystem teams to create in-person and digital experiences that show GitLab's value to enterprise audiences and assist both Sales and Ecosystem priorities. In this role, you'll manage regional plans, bring creative ideas to market, and use performance insights to improve programs over time, while working with flexibility in GitLab's all-remote, asynchronous, values-driven environment. Some examples of our projects:

Building regional field marketing strategies and integrated campaigns across EMEA that align to territory priorities and help generate measurable pipeline
Delivering third-party and GitLab-owned events, alongside digital programs that create meaningful engagement with customers and prospects across the region

What you’ll do

Manage EMEA regional marketing initiatives by creating detailed program plans and executing integrated campaigns that advance Sales and Ecosystem goals.
Develop and run field marketing strategies across the region using in-person and digital tactics to engage target audiences and increase pipeline growth.
Continually test learn and improve programs to define best practices and evolve regional marketing as business needs change.
Analyze performance and communicate the impact of regional marketing programs to different audiences including local leadership and executive stakeholders tailoring insights clearly for each group.
Improve return on investment through disciplined planning measurement and management of regional marketing budgets and financial processes.
Coordinate cross-functional collaboration to execute demand generation and field marketing plans in collaboration with Sales Product and other Marketing teams.
Work with external agencies and third-party partners to plan manage and deliver campaigns and events across EMEA.
Help build and improve processes within the Regional Marketing organization travel as needed in line with company policy travel up to 50% required.

What you’ll bring

Experience in B2B technology marketing with a focus on field or regional marketing close collaboration with Sales teams.
Proven ability to create execute marketing programs combining strategic planning strong attention operational detail.
Creative thinking willingness build new programs from ground up bringing fresh ideas practical approaches regional campaigns.
A data-driven mindset experience using results performance insights guide decisions refine tactics shape strategy.
Experience owning supporting territory budgets including allocating resources across tactics managing spend responsibly.
Strong organizational communication skills ability turn complex ideas clear content presentations stakeholder updates.
Ability work fast-moving environment many stakeholders work self-directed minimal supervision build trust across teams.
Proficiency core collaboration CRM tools such as Salesforce Slack Google Workspace support program execution cross-functional coordination.
Familiarity marketing automation reporting project management tools understanding Agile DevOps software development lifecycle.

About the team

The Regional Marketing team strategic collaborator Sales broader go-to-market organization focus helping GitLab grow thoughtful measurable regional programs. In EMEA bring together regional insight campaign execution close collaboration connecting GitLab's platform story buyer needs varied markets. Join distributed team valuing transparency iteration strong cross-functional collaboration contributing through programs assisting pipeline strengthening market presence reflecting mission enabling everyone contribute co-create software powering world.

How GitLab Supports Full-Time Employees

Benefits support health finances well-being
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
Growth & Development Fund
Parental Leave
Home Office Support

Please note: We welcome interest candidates varying levels experience many successful candidates do not meet every single requirement. Studies show people underrepresented groups less likely apply unless meet every qualification. If excited about role please apply allowing recruiters assess application. Country Hiring Guidelines: GitLab hires new team members worldwide roles remote some may location-based eligibility requirements Talent Acquisition assist recruiting process starts. Privacy Policy: Review Recruitment Privacy Policy privacy important. GitLab proud equal opportunity workplace affirmative action employer Policies/practices solely merit regardless protected characteristics law including race color religion ancestry sex pregnancy lactation sexual orientation gender identity expression national origin age citizenship marital status mental physical disability genetic info military discharge status protected veteran status any other basis protected law No tolerance discrimination harassment based characteristics See also GitLab’s EEO Policy & EEO Law If disability special need requires accommodation please inform recruiting process.