USD per year
Senior Strategic Finance Manager (Marketing & Self Service Departments)
Department: Finance Locations: Austin, London, New York Job Requisition ID: JR001857
About the Team
The Strategic Finance team at Miro exists to turn data into decisions. We sit at the intersection of finance, strategy, and operations—partnering with leaders across the company to set ambitious targets, pressure-test big bets, and find the smartest places to invest the next dollar. We combine external market signals with deep internal analysis to help Miro grow faster, smarter, and more efficiently. Within Strategic Finance, the Marketing & Self Service pillar is the financial brain trust for the spend and revenue motion that brings the majority of Miro’s new customers to the product. From paid media and brand to the Self-Service funnel that turns sign-ups into paying customers, every dollar invested here shapes how fast and efficiently we grow. As AI reshapes both how marketing is executed and how customers self-serve their way to value, these decisions have never carried more weight. We’re building a function that doesn’t just report on spend, but actively shapes where it goes.
About the Role
We are looking for a Senior Strategic Finance Manager, Marketing & Self Service to be the dedicated finance partner to our Marketing leadership team and the leaders driving our Self-Service/PLG motion. This role is designed for someone who is equal parts strategist, analyst, and operator—comfortable building a CAC/LTV model from a blank sheet in the morning and challenging an SVP on the ROI of a brand investment in the afternoon. You will own the financial story of how Miro acquires and monetizes customers end-to-end. You’ll bring rigor to how we prioritize investments, build the unit economics that explain how our marketing pays back, and partner with leaders to systematically optimize where every dollar lands. Crucially, you will be a strong AI-native operator, utilizing advanced AI tools to automate repetitive analysis, accelerate model builds, and turn hours of manual reporting into minutes. You see a noisy spreadsheet as an opportunity, not a chore. You believe great finance partnering is built on credibility. And you’re genuinely curious about how modern marketing and self-service motions are built, scaled, and made efficient.
What you’ll do
- Marketing & Self Service Financial Planning: Own the end-to-end planning, forecasting, and monthly close commentary—including headcount, marketing program, and funnel P&L drivers—with a high bar for forecast accuracy.
- CAC, LTV & Marketing Unit Economics: Build the payback and ROAS models that explain efficiency at the channel level, partnering with Marketing Analytics on a unified view of marketing’s impact on pipeline and revenue.
- Self Service / PLG Economics: Model the funnel from sign-up through paid conversion; partner with Growth and Product leaders to size opportunities and translate performance into a clear financial story.
- Investment Cases & Strategic Support: Build the financial cases behind major bets (channel shifts, brand investments, pricing changes) and bring a clear recommendation to the table.
- AI-Powered Finance Operations: Act as a leading voice on how to use AI to work smarter—automating variance analysis and modeling workflows, while partnering with Marketing on how AI is reshaping campaign execution.
- Headcount Strategy: Partner with leadership and People Operations to model headcount, building capacity scenarios that balance velocity with financial discipline.
- Executive Reporting: Prepare board and ELT materials that translate complex marketing and PLG economics into clear, actionable stories.
What you’ll need
- 6–8 years in strategy/management consulting, investment banking, strategic FP&A,BizOps , or corporate strategy , ideally with exposure to a high-growth SaaS or PLG business .
- Advanced financial modeling skills (forecasting , scenario analysis , unit economics )andthe abilitytotriangulate insights across messy data .
- Strong AI-native capabilities,witha proven ability or deep interest in using AI tools to streamline finance workflows , accelerate reporting ,and analyze data faster .
- Demonstrated experience partneringwith senior commercial stakeholders(marketing,growth,sales)andinfluencing decisions without authority .
- Deep familiaritywith marketing efficiency(CAC,LTV ,ROAS)andSelf-Service/freemium economics .
- Exceptional communication skills,capableof distilling complex financial topics intoa one-pager an SVP can immediately act on .
- Bias to actionand comfortwith ambiguity ;you framethe problem yourself before solving it .
What's in it for you
We want youto feel supported ,connected,and readyto grow .Our global benefits package generally includes equity,a wellbeing benefit,a WFH equipment allowance,and an annual Learning&Development stipend.Joina diverse team where you can do your best work.Full benefits may differ per location.If you would liketo learn more about location-specific benefits please referto our Global Miro benefits board .
LI-AP1
The reasonably estimated salary range isspecificto New Yorkand maynot be applicableto other locations.Final compensationand total package components will bebasedon individual factors such asthe candidate's skills ,qualifications,and experience. New York salary range: $140 ,000—$176 ,000 USD
About Miro
Miro isa visual workspacefor innovationthat enables distributed teams of any size tobuil dthenext big thing.The platform's infinite canvas enables teams to lead engaging workshopsand meetings ,design products,b brainstorm ideas,and more.Miro co-headquarteredin San Franciscoand Amsterdam serves more than100M usersand250000 companies collaborate inthe Innovation Workspace.Miro was foundedin2011and currently has more than1600 employeesin13 hubs aroundthe world. We area teamofdreamers.We lookfor individuals who dream big work hard,and above all stay humble.Collaborationis at heartof what we doand through our work together we hopeto createa supportive welcoming,and innovative environment.We strive top lay asa teamto winthe worldand createa better versionof ourselves every day.If this sounds like somethingthat excitesyou,we wantto hearfromyou! Check out more about life at Miro:
- Youtube: https://www.youtube.com/@lifeatmiro
- Blog: https://miro.com/careers/life-at-miro/all/
- Instagram: https://www.instagram.com/mirohq/
At Miro,we striveto createand fosteran environmentof belongingand collaboration across cultural differences.Miro’s mission — Empower teams to create thenext big thing —is how we think aboutour product people,and culture.We believe that creating big things requires diverseandinclusive teams.Diversity invites all talentwith different demography identitiesand styles to step in,and inclusion invites themto step closer together. Every day,we are workingto builda more diverse Miro cultivatea senseof belongingfor futureand current Mironeers aroundthe world,and fosteran environmentwhere everyone can collaborateand embrace differences. Miro handlesand uses personal dataof job applicants inlinewith its Recruitment Privacy Policy found here.
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Here are some helpful tips to ensure you have all correct information throughout our hiring process: How we hire:
- #### 01.Recruiter Screen
a30-min interviewto discuss your relevant skills perspectiveon resilience experience,and what motivatesyouto joinMiro.
- ####02.Hiring Manager
the hiring manager will meetto discuss your experienceand fitfor theroleby assessing whetheryou alignwiththe Miro Mindset(Curiosity Drive Resilience Empathy Cognitive Agility & Accountability).This interview usually takes90–120 minutes.
- ####03.Skill Assessment
an interactive presentationto see your skillsinaction basedaround aparticular case studyor business problem.
- ####04.Meetthe Team
hereyou will meet cross-functional stakeholders,and we will askevidence-based questions toevaluatehow wellyou alignwith theroleand Miro's valuesand culture.
- ####05.Leadership Round
m amemberofthe leadership teamto discussMiro’s company valuesand shareyour visionfor successatMiro.
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Miro is a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Their mission is to empower teams to create the next big thing.
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