Job Description for Senior Technical Growth Product Manager/ Growth Hacker at Betterhalf

Location: Bengaluru, KA, India Salary: $35K - $50K, 0.10% - 1.00% equity Job Type: Full-time Role: Product Experience Required: 3+ years Visa: US citizenship/visa not required

About the Role and Company

• Betterhalf is India's first and only marriage super app with 1M users and presence in every city in India.
• The company is growing rapidly (50% quarter over quarter) and aims to become India's 3rd largest matrimony player by mid next year.
• Betterhalf.ai has raised $5M Pre-Series A funding and is backed by Y Combinator, Tribe Capital, Quiet Capital, Kunal Shah, and Nobroker founders.
• Series A funding expected in 6 months.

Role Overview

• Lead growth efforts to build a best-in-class growth engine for user acquisition, engagement, and retention.
• Build strategy and processes to manage Customer Acquisition Cost (CAC) and customer lifecycle.
• Work closely with cross-functional teams across Acquisition, Activation, Engagement, Data & Analytics, and Growth R&D.
• Apply growth principles including experimentation, data-driven optimization, and customer-centric product experiences.

Responsibilities

• Drive product-led growth.
• Own roadmap, strategy, and product growth features/experiments to achieve 10X growth.
• Continuously measure KPIs and make data-driven strategic decisions.
• Conduct A/B testing based on qualitative user research and consumer psychology.
• Understand customer psyche deeply to identify why customers use the product and their inhibitions.
• Identify efficient low-cost acquisition channels and experiment with them.
• Implement referral marketing strategies for viral growth.
• Follow best practices for customer engagement and long-term retention.

Candidate Requirements

• Minimum 3-5 years experience in user growth for a high-growth consumer app startup.
• Experience shipping product features on mobile or web apps; managing sprint cycles; delivering key product growth metrics.
• Ability to translate complex data into clear data stories.
• Growth mindset; comfortable working cross-functionally; able to handle ambiguity.
• Proficiency with data attribution tools, analytics, performance monitoring, and product research methodologies.
• Experienced in driving growth through experimentation and analysis.
• Self-driven with strong ownership, business acumen, communication skills, planning/project management skills.
• Ability to work under tight deadlines managing multiple projects simultaneously.
• Relevant experience in content marketing, SEO, ASO for driving traffic on web/app products.
• Product management experience is a bonus.

Preferred Experience

• 4-6 years of product-driven growth experience in B2C companies.
• Experience managing 5–10 lakh monthly app/web signups/users without relying on ads.

Compensation

• Fixed CTC: INR 25–35 Lakhs
• Stocks: INR 50 Lakhs – 1 Crore
• Additional perks and incentives

Interview Process

1. HR Person (10–15 min chat)
2. Product Manager / Marketplace Manager
3. Founder 1 / CEO
4. Founder 2 / CTO
5. SEO Head

Typically involves 3–5 rounds with company leaders across product, marketing, marketplace before an offer is released.