Senior Vertical Marketing Manager

Lehi, Utah At Podium, we bring AI Employees to local businesses that turn every conversation into revenue. Trusted by 60,000+ businesses across Auto, Home Services, and Aesthetics, Podium captures and converts leads 24/7, driving both new business and repeat customers. In under 24 months, we crossed $100M in AI Agent ARR, scaling 300% year-over-year. During this time, we’ve deployed 10,000 AI employees to empower real business outcomes for our customers. Podium is building what we believe will be the most impactful AI employee ecosystem for local business. Podium has been recognized as the Best AI Implementation by Inc. Magazine, highlighted by OpenAI for building revenue-driving AI Agents, and awarded the #1 AI Agent for Business Operations by G2. Our growth is fueled by hiring exceptional people, holding them to high standards, and creating opportunities for them to grow and make an impact. Our operating principles guide daily behavior and ensure we hire people who will thrive at Podium. If you're hungry for growth, aligned to our operating principles, and ready to get to work, you won't find a better place to learn and accelerate your career.

Role Description

As the Senior Vertical Marketing Manager, you will serve as a pseudo “CMO” for your vertical and become the go-to expert on understanding customer needs, pain points, and the industry landscape. You will play an integral role in Podium’s acquisition efforts, and be responsible for crafting marketing strategies and rolling up your sleeves to execute that strategy to cost effectively drive new customers from your vertical. The ideal candidate is an action-oriented, strategic marketer. You love to solve ambiguous problems using data-informed decision making and drive results. You possess exceptional critical thinking skills, a customer-centric mindset, and an excellent track record of building strategies that drive growth.

What you will be doing:

• Own the Strategy & Hit Revenue Goals:

Build and own a comprehensive and cost effective marketing strategy for your assigned vertical to hit or exceed Podium’s bookings targets. Build out a roadmap and be accountable for executing strategy across channels like go-to market Partnerships, Influencer marketing in external trade publications, Facebook groups, forums, threads. Attract prospects by building and disseminating content and webinars in highly relevant topics. Continuously analyze performance and iterate on your approach to maximize new customer growth within your space.

• Drive our Partner Network:

Develop strategy and execute highly effective marketing campaigns to high leverage partners in service of converting these prospects into paying customers. Tap into this partner network to build a pipeline of influencers to serve as evangelists for Podium.

• Understand the Customer:

Identify customer pain points and needs; understand their business operations; figure out best channels by which to reach them; speak in terms that resonate; establish Podium as a credible source in their industry. Strategic insights will shape go-to-market approach & disseminate insights across marketing and broader organization.

• Cross-functional Collaboration:

Collaborate with Sales, Product, Support, and other leaders to align vertical efforts across the organization. Build strong relationships and drive alignment crucial for campaigns that resonate with customers and prospects.

• Content Leadership:

Generate vertical-specific collateral, trade show playbooks, UGC style videos (with creative team help), and other marketing campaign documents for partners, influencers, trade shows. Ensure messaging is finely tuned to resonate with target audience.

What you should have:

• 8-12 years of experience in demand generation, lead generation or similar marketing experience, preferably in a B2B SaaS environment
• Strong understanding of digital marketing channels, content strategy and campaign execution
• Exceptional bias to action with passion to build/execute marketing strategies driving significant bookings impact with minimal hand-holding
• Proficiency in Excel; familiarity with Tableau and SQL for data-driven insights
• Customer-centric mindset; ability to empathize with customers putting their needs first
• Collaborative mindset; ability to work with different teams adapting to various situations essential for successful campaigns
• Interest in owning several marketing channels and creating conversion-oriented content

Why you’ll love working here:

Podium is the best place to work to:

• Join the leaders in AI agents
• Unlock career-defining growth
• Build with world-class talent
• Make a real impact on local business