Social Media Manager

Remote About the Role Netlify is hiring a Social Media Manager to own Netlify’s company social handles and help anyone creating a website or an app understand what’s possible when they build with AI on Netlify. We’re seeking someone who can turn what Netlify ships, teaches, and celebrates into a social presence people who build with AI want to follow. You’ll write, publish, engage, experiment, and measure what works across the channels where developers and vibecoders pay attention. The goal is simple: make Netlify more visible, more useful, and more trusted among people building for the web with AI.This role is for someone who has already managed brand social channels and understands how to earn attention with a variety of audiences. What You’ll Do

• Own Netlify’s day-to-day social presence across X, LinkedIn, Bluesky, Discord, and other priority channels. You’ll write, publish, reply, monitor, and engage from the company handles with speed, context, and care.
• Take new features, product launches, change log updates, customer examples, and community activity and turn them into clear, useful posts builders understand and care about.
• Build and manage the social calendar by maintaining a content calendar that balances launches, education, builder spotlights, community moments, founder content, and timely conversations in the ecosystem.
• Monitor the broader builder ecosystem to find, celebrate, and amplify people building with Netlify, especially developers and vibe coders creating with AI tools and agentic workflows.
• Support community and campaigns and helppromote community challenges, contests, launches, events, and builder programs through social content, live engagement, recaps, clips and storytelling.
• Use platform behavior and social algorithms to improve reach, engagement, and defined performance metrics. You’ll track what’s working and understand why. Then use that learning to drive better content, stronger builder engagement, and more product interest.
• You’ll manage intake, approvals, launch support,... calendars,... reporting,... AI-assisted workflows while working with Dev Advocates,... Product,... Support so Netlify’s public presence stays engaging,... helpful,... timely.

What You’ll Bring

• 3+ years of experience managing social media for a technical,... developer,... AI or product-led brand.
• Experience managing high-volume brand handles from publishing... engagement... monitoring... reporting.
• Dev-culture fluency... good public judgment.... You know what earns trust... what builders take seriously.... When threads move fast you know when to reply accurately or when to pull in help....
• Enough technical fluency to understand what Netlify ships plus strong writing skills to explain it accurately & make it relevant to various audiences....
• Strong operating habits across calendars intake approvals launch support & reporting....
• An experimental data-aware mindset where you love trying new tools or posting strategies; you can explain the "why" behind the engagement rate & use that data to improve social performance.

This Role is a Great Fit If

• You believe social media is an engagement model you build every day not a calendar you fill out
• You can speak to technical developers & vibe coders with equal respect curiosity & credibility
• You know how to make technical ideas feel clear useful & human without dumbing them down
• You pay attention to trending topics & what builders are saying making questioning & sharing
• You understand that social media should turn attention into engagement engagement into trust & trust into product interest
• You’re comfortable being both a public-facing presence & an operator behind the scenes
• You live in social channels & have an appetite to track new formats platform shifts & all the new algorithms
• You like moving fast learning in public & improving the way Netlify shows up over time
• You constantly test new formats tools & channels then use those results to improve post & program performance
• You want to help Netlify show up with more relevance & personality in the AI-native development conversation

Applying Not sure you meet 100% of our qualifications? Please apply anyway! When applying please include: A resume or short listing of your job history & skills (link to a LinkedIn profile would be fine). We appreciate a cover letter explaining why you would enjoy working in this role at Netlify to get to know you a bit better though this is not required & will not impact your application. Our mission is to “build a better web” which cannot be done without diversity of skill sets backgrounds & thoughts. Of everything we've ever built at Netlify we are most proud of our team. Netlify is an Equal Opportunity Employer devoted to building a team of people with diverse backgrounds & lifestyles. Driving equality empowers our team enables us to innovate helps maintain a more inclusive environment. We don’t discriminate against employees or applicants based on gender identity or expression sexual orientation religion age race military/veteran status citizenship pregnancy status or any other differences. If we can do anything to provide a better interview i.e., accommodate a disability please let us know by emailing accommodations@netlify.com. Location: Remote (with note seeking candidates based in US or Canada for alignment) Employment Type: Not explicitly mentioned; inferred as full-time based on role description Experience Level: Minimum 3+ years managing social media for technical/developer/AI/product-led brands Skills Mentioned:

• Social media management (writing/publishing/engagement/monitoring/reporting)
• Managing high-volume brand handles
• Dev-culture fluency
• Technical fluency related to product understanding
• Strong writing skills for technical audiences
• Calendar/content planning
• Data analysis for engagement metrics
• Experimentation with tools/posting strategies
• Public judgment in fast-moving threads
• Community support/promotions/campaigns management

Salary Information: Targeted hiring range $80,...000 - $108,...000 for most US-based locations; may vary by location; starting pay based on expertise/skills/market/demand/internal equity/geography; salary plus benefits plus equity plan participation; compensation philosophy prioritizes fairness/equity/market competitiveness/performance recognition. No further salary details provided.