• ABOUT GLIMPSE
• Leading AI platform for CPG brands automating back-office workflows such as deductions management, revenue recovery, and cash application.
• Launched April 2024; grown to 200+ customers.
• Raised $52M from investors including a16z, 8VC, and Y Combinator.
• AI agents handle tasks that would take years for a full-time employee.
• Example: For a $1B CPG brand, one agent reviewed 17,000 deductions in under 24 hours, identifying over $10M in recoverable revenue.
• Building next-generation services for consumer brands.

ABOUT THE ROLE

• Build and scale a repeatable, data-driven growth engine driving pipeline and revenue across self-serve and sales-assisted channels.
• Establish foundational GTM systems, team, and positioning to grow from ~200 customers to category leadership in retail AI.
• Focus on owning growth and GTM architecture end-to-end rather than brand marketing.

KEY RESPONSIBILITIES

1. Scale Data-Driven Demand Generation:

• Manage and expand events program.
• Own product marketing messaging, positioning, sales enablement.
• Scale content engine with CPG-specific research and case studies.
• Implement full-funnel GTM infrastructure (attribution modeling, CRM hygiene, funnel tracking).
• Run operating cadence with experiment reviews, channel reporting, pipeline forecasts.

1. Own Performance Marketing Channels:

• Direct ownership of paid search, social, display, retargeting, ABM channels.
• Build experimentation engine with weekly A/B tests.
• Architect attribution and analytics infrastructure for channel ROI.
• Partner with Sales on ICP targeting and ABM plays for Fortune 500 CPG accounts.
• Identify and test new acquisition levers including AI-driven tactics.

1. Build and Lead Marketing Team:

• Recruit and develop team members (Growth/Performance IC, Product Marketing Manager, Director of Community, Content Associate).
• Set clear goals and accountability for direct reports.
• Coach team through feedback and regular 1:1s.
• Operate as player-coach executing alongside team while building scalable systems.
• Partner with Sales, Product, CS leadership on marketing impact.

MUST HAVES

• 5-7 years experience in Growth.
• Experience directing content efforts into digital scaling/inbound motion.
• Experience scaling marketing to hire conversion.
• Ability to leverage data/AI to improve GTM effectiveness.

NICE TO HAVES

• Experience in or selling into CPG, food & beverage, health or beauty industries preferred.
• Familiarity with deductions, trade finance or retail supply chain workflows preferred.
• Comfortable working in fast-paced NYC startup environment onsite.

TRAITS THAT DO WELL

• High ownership: drives work to completion.
• Systems thinking: designs scalable workflows.
• Customer empathy + backbone: listens deeply but sets boundaries confidently.
• Fast learner: ramps up quickly on new domains/tools.

WHY JOIN GLIMPSE

• Company with genuine product-market fit scaling fast with capital and infrastructure.
• Direct impact on hundreds of CPG brands' back office operations.
• Competitive salary plus meaningful equity.
• In-person NYC team with high ownership culture and fast feedback loops.
• Opportunity to build the operating system for CPG brands from the ground up.