Sr Product Marketing Manager

About Us

Community Phone is building the phone & communications platform for communities. We are the next generation of telecom. We are proud to support multiple types of community, from families buying for a loved one to large American brands with thousands of locations. The need for simplicity, safety, transparency, and collaboration is real. People who need the power of modern technology but without the modern complexity. Our plug and play phone, app, and web suite solves this for customers while keeping simplicity at center. And we are building the most customer-obsessed communications company. Today we support >25,000 active, paying customers nationwide and are growing fast! Weve carried tens of millions of conversations. We are backed by top tier investors like Y Combinator, Y Combinator Continuity, and SNR. The team is nearly 100 people strong across 15 countries. Join us in redefining the narrative, where communication is personal, secure, and built on trust. Let's connect the dots 6 one word, one emotional expression, one conversation, one call, at a time.

Your Mission

Were seeing new and interesting product use cases emerge regularly 6and were looking for someone to help us understand, weigh, and communicate them clearly. As our first dedicated Sr. Product Marketing Manager, youill define and own the function from the ground up. Reporting directly to the CEO, youill be a key partner to Growth, Product, Sales, and Customer Success. Youill own the end-to-end positioning, packaging, and go-to-market success of our core phone product and integrated communications suite. Youill ensure every feature we ship reaches the right audience, with the right message, through the right channel 6and that the story lands.

What Youill Actually Do

Positioning & Messaging

• Develop and maintain differentiated positioning for each core use case
• Deliver two updated personas and a refreshed messaging framework within your first 30 days

Launch & Enablement

• Run GTM for every new feature or pricing change: define launch tiers, write launch briefs, own the comms calendar
• Lead one Tier-1 launch per month (features used by >20% of users or tied to upsell motion)

Revenue & Sales Alignment

• Own product marketing inputs to sales playbooks, user lifecycle, sales training, and CS enablement 6reviewed biweekly with Sales and CS

Voice of the Customer

• Talk to users in our ICPs and grow to understand them deeply
• Partner with CS and Research to generate one new customer case study per month
• Conduct win/loss interviews monthly to inform roadmap prioritization and competitive content

Cross-Functional Leadership

• Run a weekly GTM sync with Growth, CS, and Product
• Provide insights for roadmap planning (next two quarters), especially as they relate to competitive shifts or field learnings that influence prioritization

What Weare Looking For

• 47 years in product marketing, ideally in SMB or consumer SaaS with a self-serve checkout and light-touch sales motion
• Experience shipping GTM for features tied to revenue impactnot just awareness
• Comfortable owning positioning for both hardware and software products serving low-tech audiences
• Excellent communicator and structured thinkerbonus if you can share a portfolio or sample launch plan
• Strong collaborator with an operator mindset: you focus on outcomes, prioritize speed, and work through blockers
• Humble, self-aware, and persistent

How Weill Measure Success

• Increased logo growth and reduced CPA on target ICPs through maturing channels
• Accelerated feature adoption post-conversion for key ICPs
• Strong alignment between product value and sales/growth messaging
• Consistent messaging across key surfaces (site, demo, content)
• Improved conversion from site traffic to qualified leads among target ICPs

*Total compensation with equity: $155k- $190k per year. 401(k) and health insurance included.* Community Phone is a customer-obsessed, performance culture. We are here to deliver the most extraordinary experience for as many customers as we can in America. That comes with enormous pride as well as regular challenges. You will feel like you are pushing yourself,...