VP, Brand Marketing

Remote - USA

A little about us…

Fleetio is a modern software platform that helps thousands of organizations around the world manage their fleet operations. Transportation technology is a hot market and we’re leading the charge, with raving fans and new customers signing up every day. We raised $450M in Series D in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation! More about our team and company:

Fleetio overview video: https://www.youtube.com/watch?v=IlvIbwZT3oU
Our careers page: https://www.fleetio.com/careers

Who you are

The ideal candidate has proven success leading communications teams and launching large-scale, integrated brand campaigns that elevate company visibility and share of voice in a competitive B2B market. You’ve seen what it takes to grow from $100M to $300M ARR and understand how to evolve a brand narrative to support enterprise growth, category leadership, and industry influence. You’ll be both a strategic leader and a hands-on mentor, guiding a small but talented team while actively contributing to messaging, content, PR, and campaigns. You’ll thrive in a fast-moving environment where you can combine storytelling and strategy with measurable outcomes.

Your impact

Develop and lead Fleetio’s brand and communications strategy, ensuring a consistent and differentiated narrative across all touchpoints—from media to owned content to events.
Drive large-scale, integrated brand campaigns that build awareness, increase share of voice, and strengthen Fleetio’s position as a market leader.
Lead corporate communications efforts, including PR, analyst relations, executive communications, and crisis management.
Mentor and develop a growing team, fostering creativity, accountability, and professional growth among emerging marketing leaders.
Establish clear brand performance metrics, including annual awareness surveys, share of voice analysis, and recognition benchmarks—and drive year-over-year improvement.
Partner cross-functionally with Product Marketing, Demand Generation, and Sales to align brand storytelling with go-to-market priorities and customer needs.
Champion the Fleetio brand internally, ensuring our mission and values are consistently reflected in internal and external communications.
Stay close to execution—writing, editing, and reviewing key materials when needed, while scaling processes and systems for long-term growth.

Your experience

10+ years of experience in brand, corporate communications or integrated marketing roles...