About the role

Laylo is the CRM powering iconic artists and live events. The platform combines landing pages, messaging, link tracking, and more to drive more tickets, merch and streams through Instagram DM, SMS and Email. Today, we power CRM across hundreds of millions of fans for some of the biggest names in entertainment like Sabrina Carpenter, CRSSD Festival and Skrillex. Role Overview We're looking for a VP of Growth to design and scale Laylo's growth engine from $XM to $50M+. You'll own the growth model, set the multi-channel strategy, and build a high-velocity team that ships experiments and scales winners. This is a player/coach role: you'll set direction, move key metrics yourself, and build the team/systems to compound results. You bring experience scaling a SaaS startup through critical inflection points ($10M 1 $20M+), a deep understanding of PLG motions and self-serve funnels, and the ability to balance strategic thinking with hands-on execution. Youll report directly to the CTO and work closely with Product, Marketing, Design, Partnerships, and Sales. Youre likely a good fit if youre excited to open Adobe/Figma/Notion/PostHog and ship something today. Requirements:

• 4+ years of growth experience with demonstrated results scaling a SaaS company through $10M-$20M+ ARR (Series A/B stage)
• Track record of driving measurable growth outcomes: 3x+ ARR growth, <6-month payback periods, or similar milestone achievements
• Experience building and scaling growth functions across the full funnel: acquisition, activation, retention, monetization, and referral
• Background leading growth at product-led or self-serve SaaS companies (bonus: creator tools, social platforms, or two-sided marketplaces)
• Analytical + data-literate: can dig into tracking and metrics, distill insights, and communicate clearly through data (PostHog/GA/Amplitude/Mixpanel)
• Actively uses modern AI tools to move faster and raise quality (content ideation, editing, creative iteration, analytics, automation, rapid prototyping).

Youll thrive here if you:

• Think strategically but execute tactically: you can design a growth model and also build the landing page
• Are hypothesis-driven: you form strong POVs from data, ship experiments fast, and kill losers quickly
• Have built this playbook before: you've scaled similar motions (PLG, partnerships,...